Programmatic Beyond Advertising: A Not-So-Distant Future

Could "programmatic" technology used in online advertising also be used to automate and personalize the distribution of cultural and editorial content? Programmatic is part of the rapid growth that is currently being seen in the online advertising market. In 2014, this sector was reported to have generated more advertising revenue than all other traditional forms... Read More »

Gen Z persists as HBO resists

Are teen-focused platforms like Snapchat, Twitch and Buzzfeed really disrupting major players like HBO? Not if they can help it, says MIPBlog editor James Martin. Snapchat means business. The ephemeral photo and video messaging platform even abandoned its usual ‘who cares?’ approach to present its new “3V” video advertising offering in what Techcrunch called a... Read More »

Hot and new: Our KeyTrends mid-year update report

New digital marketplaces for media rights, the rising popularity of real-time video broadcasts and the effects of algorithms on content discoverability… Here are a few of the trends covered by CMF’s latest report on developments shaping today’s screen-based industries. Summer is not only made for having fun around the pool or enjoying a BBQ meal... Read More »

Vice Everywhere

With a market value of over $2 billion, Vice is riding the wave of success from partnership to partnership. How did a tiny Montreal magazine manage to become a global media powerhouse? In less than 20 years, Vice has literally become a media empire – and nothing seems to get in the way of its... Read More »

Screen Convergence in the Festival Circuit

The Consumer Electronics Show, NATPE, Sundance, South by SouthWest and Tribeca have one thing in common: they gather the best and the brightest of the global audiovisual industry. What do they have in common this year? They all have their eyes set on screen convergence. The winds are all favourable to the industry’s new players... Read More »

Telecom regulators are carving a new media landscape

Telecom regulators around the world play a pivotal role in shaping the new online media landscape. Here’s a look at how recent decisions in the US, Europe and Australia are affecting consumers and industry players. April 24, 2015 will probably be remembered as the day regulators the world over made a forceful comeback in the... Read More »

Cannes’ NEXT Pavilion: Do digital and cinema mix?

Building audience loyalty, developing virtual reality and supporting digital media creation: a look back on the main trends that dominated the second edition of the NEXT Pavilion at the Marché du Film of the Cannes Film Festival. According to the L.A. Times, it is in 2015 that the Cannes Festival took the technological plunge. Indeed,... Read More »

The worldwide reach of Middle Eastern TV

Think that the US, Canada, Great Britain and Scandinavia are the only true hubs of TV production in the world with any significant cultural and economic impact? Think again. TV shows in the Middle East are also leaving their mark – for quite interesting reasons – even if they don’t get as much notice. Here’s... Read More »

Snapchat: How To Reach 200 Million Youth?

It’s sometimes difficult to reach the members of Generation Z (youth born between 1995 and today) as many have adopted a fully digital mode of content consumption. However, a mobile app stands out from the pack when it comes to reaching teenagers and young adults: Snapchat. The world of finance and new technology was taken... Read More »

YouTube: An Unprofitable Giant?

YouTube is turning ten this year. Let’s look back on the rise of this giant who revolutionized the way we watch online videos. Even though it has cornered the market, many challenges still remain.

Before YouTube, there were no archives or storage banks for online videos. There were no search engines or databases where this information could be concentrated. YouTube is the immense library that made everything possible: searching, storing, integration and sharing. To truly understand YouTube’s impact, just think back to 2005 and how internet users, bloggers and... Read More »