AI, conversational interfaces, and VR: Google goes on the offensive

This week, a lot of attention was given during the kick-off of the annual Google I/O conference to three of this year’s key technologies: artificial intelligence, conversational interfaces and virtual reality. Co-written by Mickael Morier The attractive force of Google’s technologies was in full display with the opening viewed by more than 1 million users... Read More »

Key Edtech Trends to Watch

Technology can serve many purposes, including education. Here’s an overview of the upcoming trends in the Edtech field. If you’ve been paying attention to trends and developments in technology over the last couple of years, you’ve likely encountered the term “Edtech.” But if you’re coming from a consumer product background, you may not fully understand... Read More »

Discoverability: Toward a Common frame of Reference

The report titled Discoverability: Toward a Common frame of Reference, is released today. Danielle Desjardins, who was in charge of this research, presents it in general terms here. The Discoverability Summit, organized jointly by the CRTC and the NFB, will be held on May 10 and 11 in Toronto. The Summit was preceded by En route... Read More »

Know Thy Audience: Marketing the Horror Film It Follows

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again when working on a movie that is really special, we are made aware that our initial assumptions about marketing and target audience are completely off, and data brings to light new opportunities. Last summer, we worked on the Facebook... Read More »

F8: Mark Zuckerberg presents his 10-year roadmap

On April 12 in San Francisco, Mark Zuckerberg played along the necessary exercise every leader of a major U.S. tech firm has to go through by giving the opening keynote at the F8 conference. Demonstrating the service’s global reach, his presentation was also broadcast live at 29 meetups  around the world, from Paris to Nairobi, and... Read More »

Blinded by passion? The relevance of coding bootcamps for creative industries

A look at coding bootcamps, a popular approach to learn coding, and how creatives can benefit from this accelerated way of learning. Few creatives would tell you that they originally chose to work in the creative industries based on strategic, rational or economically motivated factors. Creative industries promote a culture that draws new recruits by... Read More »

Five trends observed at South by Southwest 2016

Now that the 2016 edition of the interactive festival is a thing of the past, here are the main ideas and trends that will shape both technology and the media in the coming years. A paradox transcends the South by Southwest interactive festival. On the one hand, we are told that things evolve fast and... Read More »

House of Cards: The TV series’ universe expands

For this week’s release of Season 4 of House of Cards on Netflix, the U.S. video-on-demand leader launched a big transmedia campaign. Decoding this communications initiative. “Transmedia” A slightly barbaric word whose definition is ... well, clear, according to Henry Jenkins, an eminent U.S. professor and one of the first transmedia storytelling theorists. According to... Read More »

Time Machine VR: Virtual Reality Dinosaur Safari

Live from the Montreal International Game Summit, Minority Media’s Rommel Romero introduces the eagerly awaited project Time Machine VR and shares the studio’s experience with developing a virtual reality game. Minority Media presents Time Machine VR, a pre-apocalyptic exploration and adventure game in which the player incarnates a scientist who travels through time to find... Read More »

Publishers Are Developers’ Best Marketing Friends

Encounter with three publishers during the Montréal International Game Summit. Learn how to grab their attention as well as the do’s and don’ts when it comes to marketing your Indie game. Meridian4, Ends in Four Games and Tilting Point shed light on the publisher’s role in the video game ecosystem. They provide tips to independent... Read More »

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