Blog - Business Practices

Stardom, Diversity and Virality: The Rebirth of Science in the Media

Budget cuts and fake news have not yet taken the place of science. Better yet, today’s scientific content offers incredible opportunity to captivate audiences on new interactive platforms. A new era populated by celebrities (such as Neil deGrasse Tyson with his 7.3 million fans, Chris Hadfield and the Mythbusters duo), critical and commercial successes (The... Read More »

TV: Insights on working with China

China’s potential as a creative powerhouse is well known, but how can western companies develop even better partnerships with Chinese TV companies? Gathered together at MIPTV, all3media, Da Neng Culture, Tencent Video and Media Caravan discussed co-productions and partnerships. “There’s more and more interest in developing production projects with China,” said Kristian Kender, CMMI’s research... Read More »

Women in Media and Technology: From Findings to Initiatives

There are several initiatives aimed at supporting women in media and technology (a list is provided at the end of this article). However, true gender parity is still far from being a given. Female producers and business leaders offer a few potential solutions. A wind of change seems to be sweeping the audiovisual industry as... Read More »

White Buffalo, Fried Chicken and RFID Chips: How Series Are Marketed at SXSW

To make their mark among an overabundance of television content, series resort to experiential and immersive marketing as was demonstrated during the 2017 South by Southwest festival. Of all things seen, heard and experienced at SXSW, one remarkable trend seems to be a return to ‘actual reality’ whereas virtual reality, represented during the last four... Read More »

The Full Spectrum of Possibilities

Montreal’s Spectrum Productions uses media skills training to prepare youth on the autism spectrum for the workforce. “I made a chocolate chip cheesecake,” said Peter, “and we had eaten the whole thing by 10:30 in the morning.” He grinned and said it was for Chris’ birthday, pointing at the recent birthday celebrator standing nearby. A... Read More »

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

How to Bring Your Mobile Game to Asia

Gaming consultant Josh Burns analyzes the opportunities and challenges in five key Asian markets and presents a nine-step process to start selling your mobile game in this region of the globe. At the Montreal International Games Summit (MIGS) 2016, mobile and gaming industry consultant Josh Burns challenged game developers to start thinking in a truly... Read More »

TOD, fans, and partnerships: new growth opportunities in alternative distribution

In the shadow of giants like Netflix, Amazon Prime Video, and Hulu, new tools and services are being deployed to help independent directors and producers gain more control over the commercial destiny of their projects. They propose a new take on the ‘direct to fans’ approach. Through crowdfunding or viral campaigns, independent productions are now... Read More »

Metadata: the essential gateway to discoverability and traceability

In today’s world where content discovery depends on powerful algorithms, using metadata – data that identifies the content – becomes more crucial than ever for creators and producers. Here is an analysis of the main indexing standards you need to ensure the traceability of your content in the digital universe. There’s no doubt that the... Read More »

Promoting your indie game: ten lessons learned by Versus Evil

Steve Escalante, general manager of indie game publisher Versus Evil, shares ten lessons he learned about PR campaigns and launch windows. With 15 years of experience in video game development and publishing, Steve Escalante knows what works and what doesn’t when it comes to launching and promoting a game. He presented some of the lessons... Read More »

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