Blog - Business Practices

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

How to Bring Your Mobile Game to Asia

Gaming consultant Josh Burns analyzes the opportunities and challenges in five key Asian markets and presents a nine-step process to start selling your mobile game in this region of the globe. At the Montreal International Games Summit (MIGS) 2016, mobile and gaming industry consultant Josh Burns challenged game developers to start thinking in a truly... Read More »

TOD, fans, and partnerships: new growth opportunities in alternative distribution

In the shadow of giants like Netflix, Amazon Prime Video, and Hulu, new tools and services are being deployed to help independent directors and producers gain more control over the commercial destiny of their projects. They propose a new take on the ‘direct to fans’ approach. Through crowdfunding or viral campaigns, independent productions are now... Read More »

Metadata: the essential gateway to discoverability and traceability

In today’s world where content discovery depends on powerful algorithms, using metadata – data that identifies the content – becomes more crucial than ever for creators and producers. Here is an analysis of the main indexing standards you need to ensure the traceability of your content in the digital universe. There’s no doubt that the... Read More »

Promoting your indie game: ten lessons learned by Versus Evil

Steve Escalante, general manager of indie game publisher Versus Evil, shares ten lessons he learned about PR campaigns and launch windows. With 15 years of experience in video game development and publishing, Steve Escalante knows what works and what doesn’t when it comes to launching and promoting a game. He presented some of the lessons... Read More »

Influencer Marketing for Creative Industries

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at Stikbold!’s recent successful influencer campaign. Influencer marketing might sound like the latest fad in a social media-driven world. It is especially attractive to independent players in the creative industries due to... Read More »

The Bridges and Frontiers of Cultural Entrepreneurship

How can digital cultural property be exported on an international scale? French and Canadian entrepreneurs demonstrated their know-how during the very first Enterprising Culture forum held in Toronto. A look back on promising initiatives in the fields of visual arts and editing. Since 2012, the Canadian Film Centre’s Media Lab (CFC Media Lab) supports the... Read More »

Pokémon GO and Stranger Things: Building on Nostalgia

The summer of 2016 will be remembered for two cultural productions that used nostalgia to build their popularity: the Pokémon GO mobile app and Netflix’s Stranger Things science-fiction series. When used properly, nostalgia can become a powerful tool in any business model. A study conducted by the Journal of Consumer Research arrives at the conclusion... Read More »

How Amazon Became the Top Rival to Netflix

Amazon made important strides in 2016, winning Emmy Awards and attracting major talent to its innovative online pilots and day & date theater/online releases. A look back on its recent history and a number of forecasts on its future will show just how innovative Amazon really is. From Amazon “Unbox” to Amazon Video Launched in... Read More »

Virtual Reality and Monetization Strategies

For the past two years, virtual reality (VR) providers and creators have been implementing tools and content to prompt consumers to purchase dedicated headsets and live new-format immersive experiences. Will the adoption of this technology be spurred by low prices or monetization strategies that are similar to those developed for traditional screen content? VR pioneers... Read More »

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