Blog - Business Practices

The New Podcast Economy

Against all odds, the podcast industry is currently experiencing explosive growth and is at the core of a new flourishing economy. It attracts new investors, and audiences have never been as numerous. This new market attracts so much attention that some people are now predicting a financial bubble. What’s the story? It’s 4:00 p.m. and... Read More »

How Screening Room Is Challenging the Way Hollywood Works

Sean Parker’s Screening Room project is creating real hullabaloo in Hollywood. The service offers the possibility of watching major releases at home on the day they come out in theatre. Exhibitors are up in arms about it. In the filmmakers’ camp, news of the service has polarized directors with big names perched on either side... Read More »

Interactive Fiction: The Videogame / Film / Novel Hybrid

A look at “interactive fiction,” video game genre growing in popularity that favours storytelling and feelings over gameplay. Heavy Rain, released on PlayStation in 2010, sold more than 3 million copies in 3 years, with a new release for PS4 slated for March 2016. Lifeline ranked No. 1 in downloads for paid mobile games in... Read More »

Online Dialogue: The End of an Era?

Declining interaction between online users and brands, frustration as brands attempt to start online conversations, cutting out comment sections on news sites…it’s becoming clearer than ever in 2016 that the promise of online dialogue turns out to be all talk and no action. In December 2015 the Toronto Star took commenting off its website. The... Read More »

Snapchat’s strategy for becoming the information media of young people

Snapchat is no longer the sexting application that originally built the brand’s reputation. By constantly posting new content, Snapchat has quickly developed into a powerful messaging service and, more recently, a platform designed to deliver freshly packaged information to its 100 million young users. Since it was launched in 2011, Snapchat has been continually innovating,... Read More »

Apps & games for cognitive fitness: A no brainer?

Are claims of  apps offering “workout for the brain” just interesting sales pitches, or are they actually indicative of pre-emptive steps we can take to stave off cognitive decline? Tis the season of New Year's Resolutions, of regrets of habits past and for the crafting of plans laden with good intentions for the year ahead.... Read More »

ICT Giants Seeking Startups for Long-Term Relationship

Top players in the information and communications technology (ICT) and entertainment industries are putting a wealth of free (or next-to-free) resources and tools at the disposal of tech startups to facilitate their growth. In French, the translation proposed by the Office québécois de la langue française for “startup” is “jeune pousse”—literally a “young shoot.” The... Read More »

How To Make Money With Video On Demand

Discussions on best practices regarding video on demand (VOD) were at the forefront of MIPTV 2015 in Cannes. Here’s a look at the different VOD models and how to optimize your digital content strategy.

We just can’t seem to get enough of VOD’s myriad of models, and with good reason as they are entrenching themselves within the content ecosystem as a truly viable means of making money online. MarketsandMarkets forecasts the VOD market will grow from $25.30 billion in 2014 to $61.40 billion in 2019. This represents a compound... Read More »

A Video Creator’s Guide to Facebook vs. YouTube

Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform.

If you’re a regular Facebook user, you’ve probably noticed an increase in the number of native videos posted on your newsfeed. Mark Zuckerberg, Facebook’s CEO and founder, said that video is actually a big priority for Facebook in 2015. Experts believe Facebook is starting to really compete against YouTube. Data from comScore (see below) indicates... Read More »

Online TV: Is six minutes the new half hour?

How long should online content be? Red Bee Media’s executive creative director explains the emergence of a new trend: the six-minute sitcom.

For about five years, a myriad of conference speeches and blogs have been written about the growth of short-form content in this brave new world (as opposed to the linear TV world of “long-form” programmes). And short form appears to have settled, without asking anyone’s permission, on an optimal duration of 2 to 3 minutes.... Read More »

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