Blog - Business Practices

The BitTorrent Model

Is 2015 a turning point for a new online distribution model the likes of what BitTorrent proposes? Ten years of expansion 2014 will be remembered for the consolidation of the major online video subscription platforms that have become credible alternatives to cable television and traditional film distribution venues. Indeed, these platforms are now officially recognized... Read More »

Data-driven development: Should creators drink the data Kool-Aid?

One of the compelling anecdotes that sustains the new trend of a ‘data-driven approach’ in online content development is the story of how Netflix’s Ted Sarandos acquired House of Cards. The Los Angeles Times provides a good summary of this transaction: “Sarandos studied Netflix data to determine how many subscribers watched political dramas such as... Read More »

Vice, the Voice of a Generation

During the summer, Vice News achieved a grand slam by becoming the first media to infiltrate the ISIS militant terror group. But this coverage was not the only one to impress the journalistic world; indeed, Vice News also achieved remarkable work in covering the Ferguson and Ukraine crises as well as the Ebola epidemic in... Read More »

Lessons from Minecraft - What TV can learn from the massively popular game

This article was initially published on MIP Blog and is presented here as part of the editorial partnership between CMF Trends and MIP Blog. When it comes to kids games, Minecraft is currently my favourite IP. Considering its immense success, we might ask ourselves: “What does Minecraft do right that TV could learn from and... Read More »

Fall TV Premieres in the US: Online First

Over the course of the past 15 years, television series have earned their stripes thanks to the vision of ambitious producers and audacious networks like HBO among others. “We are living a golden era of television content,” claims David Poltrack, chief research officer for CBS. “The public is embracing television in a way it never... Read More »

Branded content on YouTube – Why Honda Stage has stalled (and how to fix it)

Editor’s Note : We believe that some valuable lessons can be learned from understanding why initiatives succeeded or failed. We are presenting here a five-point analysis of a branded content initiative lead by Honda on YouTube that isn’t currently working as expected, as well as some actionable tips for YouTube creators, brands or individuals. We had... Read More »

Mobile Games: The Advantages of the Episodic Model

When it comes to business models in the gaming world, the three most talked about (and dominant) are free-to-play, premium and subscription. However, the use of a fourth—although less talked about—model is on the rise: the episodic model. According to the episodic model, a game is broken down into individual episodes which are each sold... Read More »

The Entrepreneurial Approach to Transmedia Storytelling

There is nothing novel to the concept of transmedia production as both a creative template and business model. Cinema pioneers started experiencing with a cross-media approach to storytelling 100 years ago. But today’s audiences are in a position to choose the content they want when they want and on the device of their choice. In... Read More »

MCN 101: Everything You’ve Always Wanted to Know About Multi-Channel Networks

How do MCNs work? On YouTube, multi-channel networks (or MCNs) are organizations set up to manage multiple video content creators, primarily YouTubers and YouTube channels. There’s a certain similarity to digital advertising display networks that represent websites and sell banner advertising. The difference resides in the fact that MCNs often participate and work with channels... Read More »

“Fast Follow” in Mobile Gaming Is Obsolete

“Fast follow” in mobile gaming has lead to an explosion of titles on both Android and iOS platforms in the last few years. The strategy is relatively self-explanatory: hit games are cloned ASAP in an attempt to steal away players (and profits). Given the tremendous speed at which mobile platforms are evolving (in nearly all... Read More »

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