Blog - Business Practices

Apps & games for cognitive fitness: A no brainer?

Are claims of  apps offering “workout for the brain” just interesting sales pitches, or are they actually indicative of pre-emptive steps we can take to stave off cognitive decline? Tis the season of New Year's Resolutions, of regrets of habits past and for the crafting of plans laden with good intentions for the year ahead.... Read More »

ICT Giants Seeking Startups for Long-Term Relationship

Top players in the information and communications technology (ICT) and entertainment industries are putting a wealth of free (or next-to-free) resources and tools at the disposal of tech startups to facilitate their growth. In French, the translation proposed by the Office québécois de la langue française for “startup” is “jeune pousse”—literally a “young shoot.” The... Read More »

How To Make Money With Video On Demand

Discussions on best practices regarding video on demand (VOD) were at the forefront of MIPTV 2015 in Cannes. Here’s a look at the different VOD models and how to optimize your digital content strategy.

We just can’t seem to get enough of VOD’s myriad of models, and with good reason as they are entrenching themselves within the content ecosystem as a truly viable means of making money online. MarketsandMarkets forecasts the VOD market will grow from $25.30 billion in 2014 to $61.40 billion in 2019. This represents a compound... Read More »

A Video Creator’s Guide to Facebook vs. YouTube

Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform.

If you’re a regular Facebook user, you’ve probably noticed an increase in the number of native videos posted on your newsfeed. Mark Zuckerberg, Facebook’s CEO and founder, said that video is actually a big priority for Facebook in 2015. Experts believe Facebook is starting to really compete against YouTube. Data from comScore (see below) indicates... Read More »

Online TV: Is six minutes the new half hour?

How long should online content be? Red Bee Media’s executive creative director explains the emergence of a new trend: the six-minute sitcom.

For about five years, a myriad of conference speeches and blogs have been written about the growth of short-form content in this brave new world (as opposed to the linear TV world of “long-form” programmes). And short form appears to have settled, without asking anyone’s permission, on an optimal duration of 2 to 3 minutes.... Read More »

The BitTorrent Model

Is 2015 a turning point for a new online distribution model the likes of what BitTorrent proposes? Ten years of expansion 2014 will be remembered for the consolidation of the major online video subscription platforms that have become credible alternatives to cable television and traditional film distribution venues. Indeed, these platforms are now officially recognized... Read More »

Data-driven development: Should creators drink the data Kool-Aid?

One of the compelling anecdotes that sustains the new trend of a ‘data-driven approach’ in online content development is the story of how Netflix’s Ted Sarandos acquired House of Cards. The Los Angeles Times provides a good summary of this transaction: “Sarandos studied Netflix data to determine how many subscribers watched political dramas such as... Read More »

Vice, the Voice of a Generation

During the summer, Vice News achieved a grand slam by becoming the first media to infiltrate the ISIS militant terror group. But this coverage was not the only one to impress the journalistic world; indeed, Vice News also achieved remarkable work in covering the Ferguson and Ukraine crises as well as the Ebola epidemic in... Read More »

Lessons from Minecraft - What TV can learn from the massively popular game

This article was initially published on MIP Blog and is presented here as part of the editorial partnership between CMF Trends and MIP Blog. When it comes to kids games, Minecraft is currently my favourite IP. Considering its immense success, we might ask ourselves: “What does Minecraft do right that TV could learn from and... Read More »

Fall TV Premieres in the US: Online First

Over the course of the past 15 years, television series have earned their stripes thanks to the vision of ambitious producers and audacious networks like HBO among others. “We are living a golden era of television content,” claims David Poltrack, chief research officer for CBS. “The public is embracing television in a way it never... Read More »

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