Blog - Business Practices

A Video Creator’s Guide to Facebook vs. YouTube

Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform.

If you’re a regular Facebook user, you’ve probably noticed an increase in the number of native videos posted on your newsfeed. Mark Zuckerberg, Facebook’s CEO and founder, said that video is actually a big priority for Facebook in 2015. Experts believe Facebook is starting to really compete against YouTube. Data from comScore (see below) indicates... Read More »

Online TV: Is six minutes the new half hour?

How long should online content be? Red Bee Media’s executive creative director explains the emergence of a new trend: the six-minute sitcom.

For about five years, a myriad of conference speeches and blogs have been written about the growth of short-form content in this brave new world (as opposed to the linear TV world of “long-form” programmes). And short form appears to have settled, without asking anyone’s permission, on an optimal duration of 2 to 3 minutes.... Read More »

The BitTorrent Model

Is 2015 a turning point for a new online distribution model the likes of what BitTorrent proposes? Ten years of expansion 2014 will be remembered for the consolidation of the major online video subscription platforms that have become credible alternatives to cable television and traditional film distribution venues. Indeed, these platforms are now officially recognized... Read More »

Data-driven development: Should creators drink the data Kool-Aid?

One of the compelling anecdotes that sustains the new trend of a ‘data-driven approach’ in online content development is the story of how Netflix’s Ted Sarandos acquired House of Cards. The Los Angeles Times provides a good summary of this transaction: “Sarandos studied Netflix data to determine how many subscribers watched political dramas such as... Read More »

Vice, the Voice of a Generation

During the summer, Vice News achieved a grand slam by becoming the first media to infiltrate the ISIS militant terror group. But this coverage was not the only one to impress the journalistic world; indeed, Vice News also achieved remarkable work in covering the Ferguson and Ukraine crises as well as the Ebola epidemic in... Read More »

Lessons from Minecraft - What TV can learn from the massively popular game

This article was initially published on MIP Blog and is presented here as part of the editorial partnership between CMF Trends and MIP Blog. When it comes to kids games, Minecraft is currently my favourite IP. Considering its immense success, we might ask ourselves: “What does Minecraft do right that TV could learn from and... Read More »

Fall TV Premieres in the US: Online First

Over the course of the past 15 years, television series have earned their stripes thanks to the vision of ambitious producers and audacious networks like HBO among others. “We are living a golden era of television content,” claims David Poltrack, chief research officer for CBS. “The public is embracing television in a way it never... Read More »

Branded content on YouTube – Why Honda Stage has stalled (and how to fix it)

Editor’s Note : We believe that some valuable lessons can be learned from understanding why initiatives succeeded or failed. We are presenting here a five-point analysis of a branded content initiative lead by Honda on YouTube that isn’t currently working as expected, as well as some actionable tips for YouTube creators, brands or individuals. We had... Read More »

Mobile Games: The Advantages of the Episodic Model

When it comes to business models in the gaming world, the three most talked about (and dominant) are free-to-play, premium and subscription. However, the use of a fourth—although less talked about—model is on the rise: the episodic model. According to the episodic model, a game is broken down into individual episodes which are each sold... Read More »

The Entrepreneurial Approach to Transmedia Storytelling

There is nothing novel to the concept of transmedia production as both a creative template and business model. Cinema pioneers started experiencing with a cross-media approach to storytelling 100 years ago. But today’s audiences are in a position to choose the content they want when they want and on the device of their choice. In... Read More »

Explore More Content