Blog - Case Studies

Optimizing Your Trailer for Social Media

A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss important opportunities to convey meaning for particular audience groups on specific platforms. We also find that... Read More »

The amazing story of Indie Game: The Movie

Directors and producers Lisanne Pajot and James Swirsky are true pioneers of the ‘direct to fan’ approach. The success of their film Indie Game: The Movie showed the huge potential of hybrid distribution strategies. Unfaltering dedication explains this amazing achievement in terms of creative entrepreneurship. Innovators despite themselves? Lisanne Pajot and James Swirsky could never... Read More »

The immersive power of binaural sound: an interview with Amaury La Burthe (Audiogaming)

What is binaural sound and how can you use it in your work? Amaury La Burthe, who specializes in audio tools for digital media, explains how this technology contributed to the success of the Notes on Blindness virtual reality experience. New narrative formats create a breeding ground for sound designers, and there are more and... Read More »

‘Getting It Made’ No Matter What: Meet P.E.I.’s Enterprising Filmmakers

Producers and directors in P.E.I. have found creative ways to lead their projects to completion outside traditional TV space. Adam Perry, Harmony Wagner, and Jeremy Larter share how they used micro-budget programs, crowdfunding and YouTube to achieve great results with little means. Filmmakers in P.E.I. all have one defining trait: pluck. They’re determined to get... Read More »

Interactive Cinema: Tantale and Late Shift

Interactivity, often associated with video games and web-based experiences, is now carving out a place for itself in the world of film. A look back on two European productions that made their mark this year: Tantale and Late Shift. At a time when virtual reality is increasingly isolating spectators from one another, an opposite trend... Read More »

Influencer Marketing for Creative Industries

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at Stikbold!’s recent successful influencer campaign. Influencer marketing might sound like the latest fad in a social media-driven world. It is especially attractive to independent players in the creative industries due to... Read More »

Wattpad: Canada’s storytelling YouTube is poised to conquer the world

With 45 million subscribers, Wattpad has become in the space of 10 years the leading “social reading” phenomenon. Portrait of a Canadian success that has transformed how stories come to life on the screen. Founded in Toronto in 2006 by Allen Lau and Ivan Yuen, Wattpad boasts one of the most spectacular growth models of... Read More »

Minority Media, Montréal’s VR gaming pioneers

An interview with Montréal’s Minority Media, a Virtual Reality (VR) pioneer that created Time Machine VR, one of the first game designed exclusively for consumer VR devices. As you walk into Minority Media’s office in the trendy Mile-End neighbourhood of Montréal, you can’t help but feel you’ve landed in a special place, mixing cultures, both... Read More »

African TV series in a global context

African TV series are coming into their own thanks to productions that reflect an increasing focus on professional quality, export potential, and unique regional features. We analysed the evolving production model through the lens of two series: the French-language That’s Life, and the English‑language Meet the Adebanjos. That’s Life: educational transmedia First broadcast in 2015,... Read More »

Shield Five: How Does One Design a Series for Instagram?

Can the popularity of social networks lead to a new way of imagining the concept of the webseries itself? For now, one must look toward Instagram and Shield Five, an episodic thriller specifically designed for the very small screen. Encounter with producer Anthony Wilcox and screenwriter Adam Dewar at the Série Séries Festival in Fontainebleau,... Read More »

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