Blog - Case Studies

Wattpad: Canada’s storytelling YouTube is poised to conquer the world

With 45 million subscribers, Wattpad has become in the space of 10 years the leading “social reading” phenomenon. Portrait of a Canadian success that has transformed how stories come to life on the screen. Founded in Toronto in 2006 by Allen Lau and Ivan Yuen, Wattpad boasts one of the most spectacular growth models of... Read More »

Minority Media, Montréal’s VR gaming pioneers

An interview with Montréal’s Minority Media, a Virtual Reality (VR) pioneer that created Time Machine VR, one of the first game designed exclusively for consumer VR devices. As you walk into Minority Media’s office in the trendy Mile-End neighbourhood of Montréal, you can’t help but feel you’ve landed in a special place, mixing cultures, both... Read More »

African TV series in a global context

African TV series are coming into their own thanks to productions that reflect an increasing focus on professional quality, export potential, and unique regional features. We analysed the evolving production model through the lens of two series: the French-language That’s Life, and the English‑language Meet the Adebanjos. That’s Life: educational transmedia First broadcast in 2015,... Read More »

Shield Five: How Does One Design a Series for Instagram?

Can the popularity of social networks lead to a new way of imagining the concept of the webseries itself? For now, one must look toward Instagram and Shield Five, an episodic thriller specifically designed for the very small screen. Encounter with producer Anthony Wilcox and screenwriter Adam Dewar at the Série Séries Festival in Fontainebleau,... Read More »

Know Thy Audience: Marketing the Horror Film It Follows

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again when working on a movie that is really special, we are made aware that our initial assumptions about marketing and target audience are completely off, and data brings to light new opportunities. Last summer, we worked on the Facebook... Read More »

House of Cards: The TV series’ universe expands

For this week’s release of Season 4 of House of Cards on Netflix, the U.S. video-on-demand leader launched a big transmedia campaign. Decoding this communications initiative. “Transmedia” A slightly barbaric word whose definition is ... well, clear, according to Henry Jenkins, an eminent U.S. professor and one of the first transmedia storytelling theorists. According to... Read More »

WEI OR DIE: Behind the Scenes of an Interactive Drama

WEI OR DIE is an immersive drama and a real-time thriller set during a student orientation weekend (known as a “WEI” in France), where anything can, and eventually does, go wrong—as the shocking imagery shows. Here’s a behind-the-scenes look at this boundary-pushing format distributed by France Télévisions Nouvelles Écritures. What is WEI OR DIE? Sex,... Read More »

Do Not Track and In Limbo Interactive: personalized web documentaries

Analysis of two web documentaries coproduced with France, Canada and Germany whose content adapts to reflect their audiences’ personal data. Do Not Track and In Limbo Interactive were both coproduced by ARTE and the NFB, and released at the beginning of the year. These two web documentaries take the medium to new levels of sophistication... Read More »

The worldwide reach of Middle Eastern TV

Think that the US, Canada, Great Britain and Scandinavia are the only true hubs of TV production in the world with any significant cultural and economic impact? Think again. TV shows in the Middle East are also leaving their mark – for quite interesting reasons – even if they don’t get as much notice. Here’s... Read More »

Cucumber Banana Tofu: A British Transmedia Recipe

Last January, a strange litany that one could easily mistake for a grocery list appeared on British television screens as well as Twitter. Had Channel 4 launched a new cooking show? In reality, Cucumber, Banana and Tofu are the names given to the new transmedia creation signed by Russel T. Davies, the creator of Queer... Read More »

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