Blog - Case Studies

A New Breed of Media Tycoons (Part 2)

(Part 1 of this two-part article avaliable here)
When YouTube started rolling out its channel strategy and announced an initial $100 million investment to create original content for its platform last year, producer-partners were offered a production advance and an enhanced revenue sharing opportunity. After focusing on powerhouse Machinima, it’s time to put... Read More »

A New Breed of Media Tycoons (Part 1)

After Machinima, Maker Studios and other home-grown video web content producers, it was the turn of two other leading web brands – BalconyTv and AwesomenessTV – to lock in their first instalment of private funding a few days ago. Venture capital firms like Greycroft Partners, MK Capital, New World Ventures and Polaris Venture Partners are... Read More »

New Players Series: Amazon Produces Comedy and Youth content

By: Catalina Briceno and Gabrielle Madé Soon after content creation initiatives by Netflix and Hulu, Amazon said in May 2012 that it too would produce and distribute original creations, in this case targeted exclusively for its Premium members. Unlike its competitors, though, it will select content by inviting scriptwriters (professional and amateur) to submit projects... Read More »

New Players Series: HuffPost Launches Web Streaming Network

By: Catalina Briceno and Gabrielle Madé The Huffington Post is known for its socially-oriented news sites. Now, though, it is set to produce and broadcast video. HuffPost Live programming, announced in February 2012, has debuted on August 13. Features by journalists, bloggers and members of the written platform will be accompanied by live discussions and... Read More »

New Players Series: Hulu Makes its First Content Sale to Television

By: Catalina Briceno and Gabrielle Madé   Hulu announced in July 2012 its first sale of original content to a television network. The American company, known primarily for its television “catch-up viewing” service, has been pouring more resources into original programs. The initiative has already borne fruit. Broadcast rights for the movie review show Spoilers... Read More »

New Players Topple Walls between Web and TV

By: Catalina Briceno and Gabrielle Madé What you should know about Google as a cable operator, Hulu’s move to original programming, the Huffington Post’s web streaming, and Amazon as a content creator Debates about television’s future often highlight two very polarized views: The “death of television” versus numbers that show that  number of hours spent... Read More »

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