Blog - Food for Thought

Storytelling by creators and brands: focusing on audiences

The C21’s FutureMedia in London demonstrated some of the exciting global experimentation that is taking place across all platforms with storytelling. Audiences are playing an ever-increasing role in the creation, production and dissemination of this content. The takeaways are very clear from this conference. Content producers need to have an authentic relationship with their viewers,... Read More »

Amateurs Vs. Professionals - Does the distinction matter anymore?

We seem to be living in a golden age of amateur media production, a development frequently attributed to how digital media platforms like YouTube and Medium make it easier for people to create and share content online. The ongoing attention that amateur makers have recently garnered raises the question of whether or not it is... Read More »

Digital Literacy – Do Media Workers Need to Learn Code?

Coding has become a pop culture phenomenon. That much is clear when big names like will.i.am and Shakira, President Barack Obama, basketball star Chris Bosh, Facebook cofounder Mark Zuckerberg, and others appear in videos like these two to promote initiatives that teach coding to kids: Although it is most certainly very useful for some people... Read More »

2013 in Review

As is the tradition on our Trendscape blog, we would like to present a brief review of the year that is now coming to a close. The stories below look at some of the trends that marked the last twelve months. Some highlights of 2013 include the growing sophistication of the new writing involved in... Read More »

Digital Vision – Interview with Tishna Molla

As part of the assessment of projects submitted to the experimental stream, the CMF calls upon highly renowned international experts. In the Digital Vision series, we present interviews with members of our past juries with the simple objective of letting ourselves be inspired by the talented minds that shape our industry. We extend our heartfelt... Read More »

Digital Vision – Interview with Marie-José Montpetit

As part of the assessment of projects submitted to the experimental stream, the CMF calls upon highly renowned international experts. In the Digital Vision series, we present interviews with members of our past juries with the simple objective of letting ourselves be inspired by the talented minds that shape our industry. We extend our heartfelt... Read More »

Digital Vision - Interview with Adam Sigel

As part of the assessment of projects submitted to the experimental stream, the CMF calls upon highly renowned international experts. In the Digital Vision series, we present interviews with members of our past juries with the simple objective of letting ourselves be inspired by the talented minds that shape our industry. We extend our heartfelt thanks to... Read More »

Digital Vision - Interview with Patrice Slupowski

As part of the assessment of projects submitted to the experimental stream, the CMF calls upon highly renowned international experts. In the Digital Vision series, we present interviews with members of our past juries with the simple objective of letting ourselves be inspired by the talented minds that shape our industry. We extend our heartfelt thanks to... Read More »

To Code or not to Code?

It’s safe to say that today’s audiovisual creators, filmmakers and producers have mastered the writing, image and sound components of their craft. Now they’re starting to harness the incredible potential of data as well. So where does code fit in with all of this? Has it become the new must-have skill for anyone wanting to... Read More »

Redefining Audience Measurement in the Multi-Screen Universe

Exactly how many screens are there in our new multi-screen environment? And which of these screens do advertisers and broadcasters need to focus on first? What changes do they need to make to their offerings to ensure success, and how do they go about measuring their impact and performance? In a recent speech before a... Read More »

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