Blog - Industry Transformations

AI, conversational interfaces, and VR: Google goes on the offensive

This week, a lot of attention was given during the kick-off of the annual Google I/O conference to three of this year’s key technologies: artificial intelligence, conversational interfaces and virtual reality. Co-written by Mickael Morier The attractive force of Google’s technologies was in full display with the opening viewed by more than 1 million users... Read More »

F8: Mark Zuckerberg presents his 10-year roadmap

On April 12 in San Francisco, Mark Zuckerberg played along the necessary exercise every leader of a major U.S. tech firm has to go through by giving the opening keynote at the F8 conference. Demonstrating the service’s global reach, his presentation was also broadcast live at 29 meetups  around the world, from Paris to Nairobi, and... Read More »

Five trends observed at South by Southwest 2016

Now that the 2016 edition of the interactive festival is a thing of the past, here are the main ideas and trends that will shape both technology and the media in the coming years. A paradox transcends the South by Southwest interactive festival. On the one hand, we are told that things evolve fast and... Read More »

Releasing the Keytrends 2016: Entering the Age of Experience

As the world continues to change, industry players are strategically venturing into digital technology with more experience under their belt. And with this experience comes the awareness that another experience, the User Experience, needs to lead content creation and distribution today. The User Experience is what’s driving the ever-growing connection and interdependence between content and... Read More »

2015: The Year of Multiple Tipping Points

In the media and entertainment industries, 2015 was not marked by the birth of an entirely new invention, but can instead be summed up as the year of multiple tipping points, when several key breakthroughs that had been building up started along their mainstream paths. -- Frédéric Guarino could not have picked a better title... Read More »

GAFA: How to be a part of this network economy

The GAFAs (Google, Apple, Facebook, Amazon) have become global superpowers. If they were a State, they would carry as much weight as Thailand, which ranks 32nd in the world, and could become the world’s leading economic superpower by 2020, according to agency FaberNovel, which published on November 5th the new version of its study GAFAnomics,... Read More »

The “everyday experts” of YouTube—and one MIT physics grad

Ask most people what YouTube is good for, and chances are you won’t hear “a place to learn” among the responses. But that would be a mistake: there are now billions of views going to videos whose aim is to make us smarter. Regular cool guys and gals teaching on YouTube Once the domain of... Read More »

How bloggers with selfie sticks became brand allies

Corey Vidal, the founder of Buffer Festival, shares some insights on Canadian brands working with YouTubers In 2007 a young woman was turned down for a sales job at her local department store’s cosmetics counter, so she pulled up a chair in front of her computer and started making instructional makeup and skin care videos.... Read More »

Let’s enjoy Peak TV

While some might argue that the over abundance of television content impacts their discoverability by the audience others simply see it as a sign of our time. When does too much become too much? This summer’s buzzword in the TV industry – Peak TV – reflects the current shape of the medium, and it’s quite a... Read More »

Facebook’s black hole or how the platform is invading our lives

There is something strange about Facebook in that the network has taken up so much place in our daily lives that we tend to no longer notice its presence. The network has become a faithful life companion; it accompanies us from morning to night, interferes with our meals with friends and witnesses our happy and... Read More »

Explore More Content