Blog - Industry Transformations

2012 TRENDS: An avalanche of data

(Read introduction: Coming up next, review of the 2012 media trends.) The avalanche of data available to companies who operate in the digital sector and the performance measurement of their projects will be a major issue in 2012.  All of the experts, whether their specialty is interactivity, mobility, social media, or online video, agree on one... Read More »

2012 TRENDS: Connected TV: evolution, not revolution

(Read introduction: Coming up next, review of the 2012 media trends.) Unquestionably, over-the-top (OTT) services grabbed the attention of the Canadian broadcast industry in 2011.  The CRTC led (and continues to monitor the trend) a series of  consultations with the industry to examine the potential impact the arrival of players such as Netflix will have on Canadian content... Read More »

2012 TRENDS: All together now

(Read introduction: Coming up next, review of the 2012 media trends.) This Beatles favorite makes for the perfect title of the final chapter in our series 2011 Review >> 2012 Trends. The best summary of the current effervescence in the digital media sector (and the best stimulus for a discussion that goes beyond mere year-end predictions) can be... Read More »

2012 TRENDS: Time for coopetition

(Read introduction: Coming up next, review of the 2012 media trends.) "The more consumers adopt new technologies, the more comfortable they become with accessing content on every available screen and expecting the experience to be seamless across devices and platforms. The companies that are best suited to meet these formidable consumer expectations are those that can... Read More »

2012 TRENDS: SoLoMo (Social+Local+Mobile)

(Read introduction: Coming up next, review of the 2012 media trends.)   Widespread availability of mobile and WiFi technologies and the confirmed enthusiasm of social users are paving the way to a new approach to delivering content “just in time” and marrying business models with brands “near you”: SoLoMo.  This emerging term (amalgam of SOcial+ LOcal... Read More »

2012 TRENDS: Gamification, the new seed of all digital strategies

Dennis Crowley once explained that he had the idea for Foursquare when walking over a chalk mushroom drawn on the pavement - as an avid gamer, he immediately thought: “Hey, I should get a reward for that!”. Almost three years and over 10 million users later, his initial inspiration has become a pervasive trend with... Read More »

2012 TRENDS: Transmedia rising - a new language to tell stories

Although not new, the concept of “transmedia storytelling” will be stepping out, becoming more than just a buzz word. The MIT renowned media scholar Henry Jenkins is considered by many as the “father” of “transmedia storytelling” as he was the first to coin the term in a 2003 publication. Since then, the word has been... Read More »

Coming up next: review of the 2012 media trends

As everyone is finalizing their Christmas list, digital media experts are hard at work on another type of lists: their 2012 predictions! What emerging trends, technologies and behaviors will impact the media industry in the next year?   As privileged observers, we will discuss those predictions in early Q1 of 2012 since some of these... Read More »

2012 TRENDS: Content curation in the hands of the user

The former CEO of Google, Eric Schmidt stunned everyone back in 2010 when he declared that we were creating more digital content every two days than all aggregated content created since the dawn of mankind. The overload of content is a typical characteristic of the digital space but the phenomenon of proliferation seems to be... Read More »

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