Blog - Industry Transformations

Netflix: More than a House of Cards

The analysis initiated in this post continues on Netflix and the Halo Effect: Retention and conversion, the numbers that count, published on May 20, 2013. The widely anticipated Netflix original series “House of Cards” was finally released online February 1, 2013. The show, directed by David Fincher and starring Kevin Spacey and Robin Wright, will... Read More »

2012 TRENDS: Behold, the resurrection of publishing

(Read introduction: Coming up next, review of the 2012 media trends.) The extraordinary success of the iPad has generated unexpected spinoffs for the market; not since the onset of the “tablet revolution” had one of the devices truly captured the public’s interest. Still, as of the second quarter of 2011, the use of tablets seemed confined... Read More »

2012 TRENDS: Your virtual wallet

(Read introduction: Coming up next, review of the 2012 media trends.) During the last quarter of 2011, competition in the new (and highly lucrative) mobile payment market intensified in North America, with Google launching its Google Wallet service in the U.S. in September, and VISA, Master Card and PayPal following close behind with a range of mobile... Read More »

2012 TRENDS: An avalanche of data

(Read introduction: Coming up next, review of the 2012 media trends.) The avalanche of data available to companies who operate in the digital sector and the performance measurement of their projects will be a major issue in 2012.  All of the experts, whether their specialty is interactivity, mobility, social media, or online video, agree on one... Read More »

2012 TRENDS: Connected TV: evolution, not revolution

(Read introduction: Coming up next, review of the 2012 media trends.) Unquestionably, over-the-top (OTT) services grabbed the attention of the Canadian broadcast industry in 2011.  The CRTC led (and continues to monitor the trend) a series of  consultations with the industry to examine the potential impact the arrival of players such as Netflix will have on Canadian content... Read More »

2012 TRENDS: All together now

(Read introduction: Coming up next, review of the 2012 media trends.) This Beatles favorite makes for the perfect title of the final chapter in our series 2011 Review >> 2012 Trends. The best summary of the current effervescence in the digital media sector (and the best stimulus for a discussion that goes beyond mere year-end predictions) can be... Read More »

2012 TRENDS: Time for coopetition

(Read introduction: Coming up next, review of the 2012 media trends.) "The more consumers adopt new technologies, the more comfortable they become with accessing content on every available screen and expecting the experience to be seamless across devices and platforms. The companies that are best suited to meet these formidable consumer expectations are those that can... Read More »

2012 TRENDS: SoLoMo (Social+Local+Mobile)

(Read introduction: Coming up next, review of the 2012 media trends.)   Widespread availability of mobile and WiFi technologies and the confirmed enthusiasm of social users are paving the way to a new approach to delivering content “just in time” and marrying business models with brands “near you”: SoLoMo.  This emerging term (amalgam of SOcial+ LOcal... Read More »

2012 TRENDS: Gamification, the new seed of all digital strategies

Dennis Crowley once explained that he had the idea for Foursquare when walking over a chalk mushroom drawn on the pavement - as an avid gamer, he immediately thought: “Hey, I should get a reward for that!”. Almost three years and over 10 million users later, his initial inspiration has become a pervasive trend with... Read More »

2012 TRENDS: Transmedia rising - a new language to tell stories

Although not new, the concept of “transmedia storytelling” will be stepping out, becoming more than just a buzz word. The MIT renowned media scholar Henry Jenkins is considered by many as the “father” of “transmedia storytelling” as he was the first to coin the term in a 2003 publication. Since then, the word has been... Read More »

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