Blog - Industry Transformations

2012 TRENDS: Transmedia rising - a new language to tell stories

Although not new, the concept of “transmedia storytelling” will be stepping out, becoming more than just a buzz word. The MIT renowned media scholar Henry Jenkins is considered by many as the “father” of “transmedia storytelling” as he was the first to coin the term in a 2003 publication. Since then, the word has been... Read More »

Coming up next: review of the 2012 media trends

As everyone is finalizing their Christmas list, digital media experts are hard at work on another type of lists: their 2012 predictions! What emerging trends, technologies and behaviors will impact the media industry in the next year?   As privileged observers, we will discuss those predictions in early Q1 of 2012 since some of these... Read More »

2012 TRENDS: Content curation in the hands of the user

The former CEO of Google, Eric Schmidt stunned everyone back in 2010 when he declared that we were creating more digital content every two days than all aggregated content created since the dawn of mankind. The overload of content is a typical characteristic of the digital space but the phenomenon of proliferation seems to be... Read More »

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