Blog - Technology

Marketing Your Content in the Age of Artificial Intelligence

As noted in the first chapter of our previous Trends report, artificial intelligence (AI) is now concentrated in the hands of a small group of technology players who control the user discovery path from beginning to end. This level of control by a handful of major corporations is a cause for concern. Fortunately, filter bubbles... Read More »

The State of Virtual Reality in Canada

Here's an overview of the state of the virtual reality market (VR) in Canada in the spring of 2017, as presented by the Pulse on VR. While Canada has an opportunity to become a leader in VR, entrepreneurs should prepare themselves to tackle three key challenges: market maturity, talent and funding. Launched at the end... Read More »

Expert Advice on Creating Virtual Reality Projects

Virtual reality is still in its infancy and it’s not always an easy task to identify projects that have potential. At the F8 Conference in California, four experts discussed what are the best way to create content for this technology. How do you determine which projects are worthy of being carried out? “For us, what... Read More »

Battling ‘Fragmentation’ In Virtual Reality: How Secret Location’s Vusr Tool Is Empowering Creators

Toronto-based firm Secret Location is looking to change the rules of the game with Vusr, a tool that streamlines the distribution of virtual reality content to all current VR platforms. Vusr has already caught the attention of major content creators such as CBC/Radio-Canada and The New York Times. Virtual reality is an incredibly powerful tool... Read More »

Is Virtual Reality Child’s Play?

Written by Marc Roberge, Florence Roche, and Judith Beauregard Virtual reality and 360 video open up new horizons for children’s content, especially when it comes to teaching. But what can be said about the potential risks of this new technology as far as young viewers are concerned? Virtual reality (VR) is increasingly accessible to children. McDonald... Read More »

The immersive power of binaural sound: an interview with Amaury La Burthe (Audiogaming)

What is binaural sound and how can you use it in your work? Amaury La Burthe, who specializes in audio tools for digital media, explains how this technology contributed to the success of the Notes on Blindness virtual reality experience. New narrative formats create a breeding ground for sound designers, and there are more and... Read More »

CtrlEdit: a new tool for producing interactive movies

Baptiste Planche talks about his software CtrlEdit, a new tool for producing interactive movies in a simple and cost-effective way. By nature and use, cinema is a linear media that excels at having us lose track of time and plunging us into increasingly complex stories. This is due in part to cinema’s extreme industrialization. Today’s... Read More »

How can chatbots be used to tell stories?

Virtual reality was the revolution that was expected to shake up 2016. But this year also saw the rising popularity of chatbots, computer programs designed to simulate conversation. Among several triggers was the announcement made by Facebook of its decision to open up its Messenger service to chatbot developers. That was last April, and six... Read More »

Is blockchain the next disruption?

Blockchain has become one of the biggest buzzwords in the IT world in 2016. While the technology is very promising, its applications are still in their infancy. Here’s an overview of this complex technology and its potential benefits for the content industry. Imagine if it were possible for content creators to sell their work directly... Read More »

HTC: the Asian giant working to make VR ubiquitous

Alvin Wang Graylin, president of HTC China and of VRVCA (a $12 billion VR investment fund), explains why supporting indie developers is key to a thriving virtual reality industry. HTC, now one of the world’s leading electronics manufacturers, is 19 years old, the equivalent of a millennial. Peter Wou, who now heads the Future Development... Read More »

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