Blog - Technology

Big Data: The Future of Television?

In 2011, Canadian spending on online advertising reached $2.593 billiion, a 16% increase over 2010, according to IAB Canada. At the same time, ad spending on all forms of television, including public and private traditional, pay TV and specialty channels, totalled $ 3,578 billion – a much more modest increase of 4.5% (source: Statistics Canada). The gap... Read More »

Emerging Video Creation Platforms

YouTube and Vimeo, launched in 2005 and 2004 respectively, started as ways for the general public to share videos. Today both services host thousands of hours of professional content as well. A number of significant new video platforms have also emerged thanks to the evolution of social networks, the availability of mobile devices for people... Read More »

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