Blog - Users and Uses

The Attention Economy: Conquering Minds

This is the first of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of Reference. This article focuses on attention, a resource that is so coveted in the digital universe that it is at the heart of its economic system.    [...] What was scarce in... Read More »

Conquering youth is no longer an option

On a yearly basis, PwC comes out with a report presenting the global entertainment and media outlook. This year, a key trend has emerged: youth are incontestably the driving forces behind growth in the media and entertainment sectors. PwC confirms what we already suspected, i.e., that conquering youth is no longer an option but rather... Read More »

eSports: five reasons for media to get into it fast

Esports, which refers to the online video gaming industry, now constitutes an economic sector on its own. Ignored by traditional media, this booming industry, on its way to becoming a distinct medium, deserves much more of our attention: for its young and engaged community, its flourishing economy, and the fact that it is a breeding... Read More »

TV / video: finding content still as challenging as ever

“There’s nothing to watch on TV!” That most common of all linear TV viewer complaints also applies to those who consume TV content in a non-linear fashion. Too much to choose makes choosing a losing proposition and the algorithms simply cannot meet the challenges of recommendation and discovery. Finding the content they want not something... Read More »

Snapchat: How To Reach 200 Million Youth?

It’s sometimes difficult to reach the members of Generation Z (youth born between 1995 and today) as many have adopted a fully digital mode of content consumption. However, a mobile app stands out from the pack when it comes to reaching teenagers and young adults: Snapchat. The world of finance and new technology was taken... Read More »

The Unboxing Generation

Thinking outside the box takes on a whole new meaning for YouTubers raking in millions of views – and millions of dollars – thanks to the unboxing phenomenon. Getting people to watch you take products out of their packaging is child’s play – sometimes literally. On the web, being famous can take many forms. In... Read More »

The CRTC’s Communications Monitoring Report 2014

The bill of health of a system in search of balance

Last October 16, the CRTC unveiled the third and last part of its Communications Monitoring Report 2014. News media focused mainly on the aspects of the report that deal with consumers. Here are a few headlines: “Canadians paying more for communications services” (from $185 to $191 per month) and the main factors explaining this increase... Read More »

A Generation of Thieves?

A discussion on young consumers’ willingness to pay for media

How many times have we heard this during conferences: “Kids today refuse to pay for media. Paying for it is unthinkable: all free, all the time.” I don’t agree with this statement and I’ll explain why in this guest post. Allow me to begin by pointing out that the opinion expressed above is not an... Read More »

The Resurgence of In-Person Gaming: Plugging Back In Player 2

The gaming world has recently experienced a resurgence of local multiplayer games, i.e., titles in which two or more players play together (competitively or cooperatively) in each other’s physical presence and generally using the same console or device. A classic such title would be Super Bomberman on Super Nintendo, while Wii Sports represents one of... Read More »

Gaming Trend: The Art of (Watching) Play

Seattle, WA’s Key Arena was packed in July 2014 for the 4th annual International Defense of the Ancients 2 tournament, with a prize pool of US$10.9 million. “Stop playing videogames and go outside!” This has been a common refrain of parents for several decades now. However, if you haven’t already, prepare to start hearing this: “Stop... Read More »

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