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Can eSports bring millennials back to TV?

With the pro-gaming sector posed to be worth $1.1 billion by 2019, eSports is an opportunity to reach a ‘lost’ audience, says beActive’s founder. ESports, or competitive professional video gaming, has surged in popularity in the past few years, inspired by images of Korean arenas packed with thousands of fans cheering on teenagers playing video... Read More »

Promoting your indie game: ten lessons learned by Versus Evil

Steve Escalante, general manager of indie game publisher Versus Evil, shares ten lessons he learned about PR campaigns and launch windows. With 15 years of experience in video game development and publishing, Steve Escalante knows what works and what doesn’t when it comes to launching and promoting a game. He presented some of the lessons... Read More »

‘Getting It Made’ No Matter What: Meet P.E.I.’s Enterprising Filmmakers

Producers and directors in P.E.I. have found creative ways to lead their projects to completion outside traditional TV space. Adam Perry, Harmony Wagner, and Jeremy Larter share how they used micro-budget programs, crowdfunding and YouTube to achieve great results with little means. Filmmakers in P.E.I. all have one defining trait: pluck. They’re determined to get... Read More »

Méta-Media’s trends report: talking to the #NoBullshit generation

In its most recent trends report, the France Télévisions blog examined the younger demographic—an “on-demand” generation that has turned to new and different media for high-quality information and entertainment. How can the media stay relevant and compelling? What are the key drivers for commitment and emotional connection? Is it really so difficult to produce and... Read More »

CtrlEdit: a new tool for producing interactive movies

Baptiste Planche talks about his software CtrlEdit, a new tool for producing interactive movies in a simple and cost-effective way. By nature and use, cinema is a linear media that excels at having us lose track of time and plunging us into increasingly complex stories. This is due in part to cinema’s extreme industrialization. Today’s... Read More »

Interactive Cinema: Tantale and Late Shift

Interactivity, often associated with video games and web-based experiences, is now carving out a place for itself in the world of film. A look back on two European productions that made their mark this year: Tantale and Late Shift. At a time when virtual reality is increasingly isolating spectators from one another, an opposite trend... Read More »

TV: The Mobility Centric Replaces the Couch Potato

Ericsson Consumer Lab makes a clear observation: television viewers want custom content that is available at any given time and through any given device. They are not turning their backs to television but refuse to accept the constraints of linear, standardized and rigid broadcasting models. Traditional broadcasters still have the opportunity to adapt, but it... Read More »

Influencer Marketing for Creative Industries

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at Stikbold!’s recent successful influencer campaign. Influencer marketing might sound like the latest fad in a social media-driven world. It is especially attractive to independent players in the creative industries due to... Read More »

Wattpad: Canada’s storytelling YouTube is poised to conquer the world

With 45 million subscribers, Wattpad has become in the space of 10 years the leading “social reading” phenomenon. Portrait of a Canadian success that has transformed how stories come to life on the screen. Founded in Toronto in 2006 by Allen Lau and Ivan Yuen, Wattpad boasts one of the most spectacular growth models of... Read More »

How can chatbots be used to tell stories?

Virtual reality was the revolution that was expected to shake up 2016. But this year also saw the rising popularity of chatbots, computer programs designed to simulate conversation. Among several triggers was the announcement made by Facebook of its decision to open up its Messenger service to chatbot developers. That was last April, and six... Read More »

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