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Battling ‘Fragmentation’ In Virtual Reality: How Secret Location’s Vusr Tool Is Empowering Creators

Toronto-based firm Secret Location is looking to change the rules of the game with Vusr, a tool that streamlines the distribution of virtual reality content to all current VR platforms. Vusr has already caught the attention of major content creators such as CBC/Radio-Canada and The New York Times. Virtual reality is an incredibly powerful tool... Read More »

The Full Spectrum of Possibilities

Montreal’s Spectrum Productions uses media skills training to prepare youth on the autism spectrum for the workforce. “I made a chocolate chip cheesecake,” said Peter, “and we had eaten the whole thing by 10:30 in the morning.” He grinned and said it was for Chris’ birthday, pointing at the recent birthday celebrator standing nearby. A... Read More »

FundingNomad: Equity Crowdfunding Portal for Entertainment Projects in Canada

This article originally appeared on CMF's Crowdfunding in a Canadian Context information website. Equity crowdfunding can be perceived as an expensive and cumbersome method to finance a cultural project. FundingNomad, the first equity crowdfunding portal for entertainment projects in Canada, wants to change that perception by streamlining the process and making it easier for producers to tap... Read More »

Directory of Festivals and Award Ceremonies for Canadian Webseries

Given the perpetually increasing offer of quality productions, ‘discoverability’ remains one of the main challenges that webseries creators face. What can creators do to make sure their projects stand out from the competition? Among the options that are available to them, they may enter their work in national and international competitions. To help creators see... Read More »

South by SouthWest: No Future Without AI

Three technology trends dominated this year’s South by SouthWest festival: artificial intelligence (AI)—which is increasingly intrusive everywhere and still holds the potential of being a complete game changer—, new conversational interfaces (bots and voice) and, last but not least, altered realities (virtual and augmented) that continue to progress. The growth of (newly ubiquitous) artificial intelligence... Read More »

SwapTales: Léon!: the Making of a Family Video Game

A look at the making of SwapTales: Léon! an award-winning game designed to appeal to young and old alike. The concept: changing the storyline by inverting words... When discovering an original yet oh-so-obvious form of entertainment, you might have wondered: “Now, why hadn’t anyone thought of that before?” That’s exactly how I felt the first... Read More »

Webseries Emerge From the Shadows

Major industry players the likes of Vivendi are capitalizing on webseries by launching new platforms (Studio+ and Blackpills) that focus on a rising trend: watching videos on mobile. “Webseries have existed since at least 20 years but it is only now, and finally, that they have a future.” This statement was made by Joel Bassaget,... Read More »

Speed Watching: An Analysis of Accelerated Consumption

Speed watching is testimony to how media consumption has mutated in this era of overabundant content. It is difficult to know exactly how widespread this practice is, but it is a reminder of viewers’ increasing empowerment over what they watch. When VCRs hit the market a quarter-century ago, the way content was viewed changed forever,... Read More »

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

The amazing story of Indie Game: The Movie

Directors and producers Lisanne Pajot and James Swirsky are true pioneers of the ‘direct to fan’ approach. The success of their film Indie Game: The Movie showed the huge potential of hybrid distribution strategies. Unfaltering dedication explains this amazing achievement in terms of creative entrepreneurship. Innovators despite themselves? Lisanne Pajot and James Swirsky could never... Read More »

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