Alexandra Yeh

Alexandra Yeh

A graduate of the Strasbourg Political Studies Institute, Alexandra Yeh is passionate about digital media. After having focussed her research on the reform of France’s public service radio and the transformation of Europe’s audiovisual landscape, she now writes for Méta-Media, a blog operated by France Télévisions that looks at tomorrow’s journalism and media.

All posts from this author

Who Truly Are the Millennials? Anatomy of a Buzzword

Clichés on millennials abound. Here is a nuanced analysis of seven preconceived ideas about 18 to 34 year-olds that debunks several myths surrounding this generation. The Silent Generation, Baby Boomers, Generation X: we have always loved labelling and categorizing generations. Who are the most recent victims of this tendency? Youth born between 1980 and 1995... Read More »

Conquering youth is no longer an option

On a yearly basis, PwC comes out with a report presenting the global entertainment and media outlook. This year, a key trend has emerged: youth are incontestably the driving forces behind growth in the media and entertainment sectors. PwC confirms what we already suspected, i.e., that conquering youth is no longer an option but rather... Read More »

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