Ben Johnson

Ben Johnson

Ben Johnson’s expertise spans marketing and the entertainment industry, as well as business development and the digital sphere. Ben is the CEO and co-founder of Gruvi, a company active in all aspects of distribution and exhibition for helping with the marketing of films, games, TV shows, events and festivals. Gruvi’s platform provides efficient tools to reach, connect with and engage audiences for a fraction of the cost of traditional marketing and with trackable results. Gruvi’s client base includes HBO, Sony, Disney, as well as many independent distribution companies globally.

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Optimizing Your Trailer for Social Media

A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss important opportunities to convey meaning for particular audience groups on specific platforms. We also find that... Read More »

Influencer Marketing for Creative Industries

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at Stikbold!’s recent successful influencer campaign. Influencer marketing might sound like the latest fad in a social media-driven world. It is especially attractive to independent players in the creative industries due to... Read More »

How Screening Room Is Challenging the Way Hollywood Works

Sean Parker’s Screening Room project is creating real hullabaloo in Hollywood. The service offers the possibility of watching major releases at home on the day they come out in theatre. Exhibitors are up in arms about it. In the filmmakers’ camp, news of the service has polarized directors with big names perched on either side... Read More »

Know Thy Audience: Marketing the Horror Film It Follows

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again when working on a movie that is really special, we are made aware that our initial assumptions about marketing and target audience are completely off, and data brings to light new opportunities. Last summer, we worked on the Facebook... Read More »

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