Journalist Cécile Blanchard has worked for several media on all supports and different themes, including music (for CD’Aujourd’hui, a music show broadcast by France 2, as well as magazines Longueur d’Ondes, distributed in both France and Québec, and Rock Mag) and new technology. Since a few years now, she specializes in the evolution of audiovisual and digital media. She is particularly interested by new forms of authorship and transmedia devices. She studied the development and making of webdocumentaries at the École des métiers de l’information. Today, she works on these issues as a freelancer for French media.
- March 17, 2016
- Posted in: Case Studies
For this week’s release of Season 4 of House of Cards on Netflix, the U.S. video-on-demand leader launched a big transmedia campaign. Decoding this communications initiative. “Transmedia” A slightly barbaric word whose definition is ... well, clear, according to Henry Jenkins, an eminent U.S. professor and one of the first transmedia storytelling theorists. According to... Read More »