Leora Kornfeld

Leora Kornfeld

So far in life, Leora has been a clerk at a record store, a host for CBC radio, a Harvard Business School case writer, a blogger and a crossword puzzle clue. Currently she’s an adjunct professor at York University’s Schulich School of Business in Toronto.

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Doom and Gloom Or Boom? Canadian Content in the Internet era

Image credits: McCord Museum What is the role of Canadian content in a digital world characterized by fewer borders, fewer regulations and more of everything else? A group on the front lines of the debate assembled recently. Whereas some are deeply optimistic, others are cautiously pessimistic. It is news to no one that many traditional... Read More »

Apps & games for cognitive fitness: A no brainer?

Are claims of  apps offering “workout for the brain” just interesting sales pitches, or are they actually indicative of pre-emptive steps we can take to stave off cognitive decline? Tis the season of New Year's Resolutions, of regrets of habits past and for the crafting of plans laden with good intentions for the year ahead.... Read More »

The “everyday experts” of YouTube—and one MIT physics grad

Ask most people what YouTube is good for, and chances are you won’t hear “a place to learn” among the responses. But that would be a mistake: there are now billions of views going to videos whose aim is to make us smarter. Regular cool guys and gals teaching on YouTube Once the domain of... Read More »

How bloggers with selfie sticks became brand allies

Corey Vidal, the founder of Buffer Festival, shares some insights on Canadian brands working with YouTubers In 2007 a young woman was turned down for a sales job at her local department store’s cosmetics counter, so she pulled up a chair in front of her computer and started making instructional makeup and skin care videos.... Read More »

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