In 2011, the Canadian Media Production Association (CMPA) undertook a study entitled Content Everywhere: Mapping the Digital Future for the Canadian Production Industry. The study focused on the US digital content industry and specifically, on changing and alternative outlets and models for financing and distributing content.
In just under four years, the digital media environment has changed dramatically with most online outlets fully committed to commissioning original programming and many traditional media companies also producing ‘digital first’ original content. ‘Content Everywhere’ is now an imperative for any and all media companies.
Content Everywhere 2 seeks to identify opportunities for Canadian content producers that have emerged in the original digital content space. This White Paper aims to answer the following questions: