Digital Toolkit: producing content for children in Canada

Developed by Youth Media Alliance, the Digital Toolkit is a practical tool for answering ethical and legal questions asked by the Canadian sector producing digital content for young people. This Web platform brings together all kinds of information and resources pertaining to digital youth content production in Canada, the United States and the European Union.

The Digital Toolkit addresses a wide range of topics related to operating an online site or mobile application for children under six main themes:

  1. Identity and personal information

  2. Contests, surveys and newsletters

  3. User-generated content

  4. Advertising

  5. Sales and monetization

  6. Social networks, virtual communities and security

For each topic, the Digital Toolkit explores the legal framework and self-regulatory codes adopted by Canadian associations applicable to digital production for young people, offering advice from a group of experts. This valuable tool enables producers and distributors of youth content to offer products that meet the highest standards on the latest delivery platforms.

To consult the online version of the Digital Toolkit: http://ymamj.org/digitaltoolkit

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