Governments throughout the world have recognized the economic and cultural value of their film industry as well as the latter’s long-term potential on the international stage. Within the context of the increasing importance of exporting Canadian films, the Canadian Media Producers Association, in partnership with the Canada Media Fund, the Association québécoise de la production médiatique and Telefilm Canada, commissioned a study on the international sale of Canadian film rights. The study’s objectives were threefold:
The study argues that, in Canada, the collaboration between federal and provincial agencies represents a fundamental strength for promoting Canadian film, foster a greater number of coproductions and attract foreign investments. This strength is at the basis of the creation of robust approach to export development, an approach that is sure to propel Canada’s industry on the world stage.