In January 2013, the Canada Media Fund produced a Keytrends report entitled Are We Ready for Generation S?. The report presents 6 strategic trends transforming the TV and digital media industry.
This mid-year report presents the 6 talked-about phenomena or recent market developments that may accelerate or potentially shift the macro trends presented in the first report. Tthe “Keytrends 2012 - Are we ready for Generation S” report had a more strategic focus, however, this provides additional or more in-depth information on the topics that are on the CMF’s radar.
This approach focuses on challenges and opportunities in order to analyze potential impact on the Canadian TV and digital media industry.