Keytrends Report 2014 - Mid-Year Update

This mid-year report presents recent market developments that are notable in their potential to accelerate trends documented in the January Report. While the Keytrends report has a strategic focus, here we aim to provide supplementary insight on the topics that should remain on the CMF’s radar. Once again, we consider challenges and opportunities related to the market developments that may affect the Canadian TV and digital media industries.

Six recent market developments are presented in this document:

  1. Virtual is flirting with reality;
  2. Consumers want unrestricted access to content;
  3. Originals are coming from everywhere;
  4. Audiences are becoming makers, investors and marketers
  5. Subscription models have multiplied – taking the music sector in example;
  6. The World is the new «niche» market.

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