This study on interactive digital media looks at monetization trends, as well as at strategies and success stories in Canada and elsewhere. The term monetization generally refers to ways companies generate revenues from intellectual property, and the research tries to assess various monetization models. The study also provides market intelligence of interest to the funders of interactive digital media that could be used to support more robust monetization models.
While the authors focus on games and apps, they also review monetization opportunities for “convergent” content linked to a TV program. Digital media companies must think about reaching consumers across a growing number of distribution platforms and pricing tactics. Relevant international and national literature is sourced, along with interviews of 19 industry leaders and profiles of monetization strategies used by eight Canadian companies.