Tags "Audience"

Discoverability: Working with Filter Bubbles

Often perceived as a hindrance to discoverability, filter bubbles can also be helpful allies for both creators and content producers. Stitch Media’s Evan Jones explains how Facebook can be used to maximize the success of projects and marketing campaigns. In our recent article about audience-building strategies, experts agreed that, right from the start, the audience... Read More »

Expert Advice on Creating Virtual Reality Projects

Virtual reality is still in its infancy and it’s not always an easy task to identify projects that have potential. At the F8 Conference in California, four experts discussed what are the best way to create content for this technology. How do you determine which projects are worthy of being carried out? “For us, what... Read More »

Editor’s picks of the week: June 12, 2017

Yet another week during which you did not have the time to do everything that you had planned to do? No worries. Here’s a brief summary of what caught our attention this week. Enjoy reading it! QUOTE OF THE WEEK “What is interesting is that while networks consistently indicate that the viewer is at the... Read More »

Audience Building: Meeting Fans on Their Own Terms

Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. Moyra Rodger, CEO of Magnify Digital, remembers March 12, 2015 as a turning point. It is on that day that Jean-Pierre Blais, Chairman of the Canadian Radio-television and Telecommunications Commission (CRTC), not only explained several significant changes to the CRTC’s... Read More »

The Web Is Virtual Reality’s New Playground

Does the future of virtual reality depend on the web? Many see in this practice a way to popularize VR with the general public. The web and virtual reality (VR) could become increasingly intertwined in the coming years, according to giant Oculus. In a presentation given during the F8 Developer Conference in California, the Facebook... Read More »

Stardom, Diversity and Virality: The Rebirth of Science in the Media

Budget cuts and fake news have not yet taken the place of science. Better yet, today’s scientific content offers incredible opportunity to captivate audiences on new interactive platforms. A new era populated by celebrities (such as Neil deGrasse Tyson with his 7.3 million fans, Chris Hadfield and the Mythbusters duo), critical and commercial successes (The... Read More »

CANNES NEXT 2016: Prototypes and the future of film

Big data, the agile method and incubation: startup fever hits La Croisette. Imposing, sprawling and community-building, NEXT, the Cannes Marché du film pavilion for innovative business practices and technologies in the film industry, is poised to become a marketplace in and of itself, according to Jérôme Paillard, the money man of the world’s biggest film... Read More »

Know Thy Audience: Marketing the Horror Film It Follows

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again when working on a movie that is really special, we are made aware that our initial assumptions about marketing and target audience are completely off, and data brings to light new opportunities. Last summer, we worked on the Facebook... Read More »