Tags "Cinema"

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

The amazing story of Indie Game: The Movie

Directors and producers Lisanne Pajot and James Swirsky are true pioneers of the ‘direct to fan’ approach. The success of their film Indie Game: The Movie showed the huge potential of hybrid distribution strategies. Unfaltering dedication explains this amazing achievement in terms of creative entrepreneurship. Innovators despite themselves? Lisanne Pajot and James Swirsky could never... Read More »

TOD, fans, and partnerships: new growth opportunities in alternative distribution

In the shadow of giants like Netflix, Amazon Prime Video, and Hulu, new tools and services are being deployed to help independent directors and producers gain more control over the commercial destiny of their projects. They propose a new take on the ‘direct to fans’ approach. Through crowdfunding or viral campaigns, independent productions are now... Read More »

‘Getting It Made’ No Matter What: Meet P.E.I.’s Enterprising Filmmakers

Producers and directors in P.E.I. have found creative ways to lead their projects to completion outside traditional TV space. Adam Perry, Harmony Wagner, and Jeremy Larter share how they used micro-budget programs, crowdfunding and YouTube to achieve great results with little means. Filmmakers in P.E.I. all have one defining trait: pluck. They’re determined to get... Read More »

CtrlEdit: a new tool for producing interactive movies

Baptiste Planche talks about his software CtrlEdit, a new tool for producing interactive movies in a simple and cost-effective way. By nature and use, cinema is a linear media that excels at having us lose track of time and plunging us into increasingly complex stories. This is due in part to cinema’s extreme industrialization. Today’s... Read More »

Interactive Cinema: Tantale and Late Shift

Interactivity, often associated with video games and web-based experiences, is now carving out a place for itself in the world of film. A look back on two European productions that made their mark this year: Tantale and Late Shift. At a time when virtual reality is increasingly isolating spectators from one another, an opposite trend... Read More »

Interactive Fiction: The Videogame / Film / Novel Hybrid

A look at “interactive fiction,” video game genre growing in popularity that favours storytelling and feelings over gameplay. Heavy Rain, released on PlayStation in 2010, sold more than 3 million copies in 3 years, with a new release for PS4 slated for March 2016. Lifeline ranked No. 1 in downloads for paid mobile games in... Read More »