Tags "Marketing"

White Buffalo, Fried Chicken and RFID Chips: How Series Are Marketed at SXSW

To make their mark among an overabundance of television content, series resort to experiential and immersive marketing as was demonstrated during the 2017 South by Southwest festival. Of all things seen, heard and experienced at SXSW, one remarkable trend seems to be a return to ‘actual reality’ whereas virtual reality, represented during the last four... Read More »

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

Metadata: the essential gateway to discoverability and traceability

In today’s world where content discovery depends on powerful algorithms, using metadata – data that identifies the content – becomes more crucial than ever for creators and producers. Here is an analysis of the main indexing standards you need to ensure the traceability of your content in the digital universe. There’s no doubt that the... Read More »

Promoting your indie game: ten lessons learned by Versus Evil

Steve Escalante, general manager of indie game publisher Versus Evil, shares ten lessons he learned about PR campaigns and launch windows. With 15 years of experience in video game development and publishing, Steve Escalante knows what works and what doesn’t when it comes to launching and promoting a game. He presented some of the lessons... Read More »

Influencer Marketing for Creative Industries

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at Stikbold!’s recent successful influencer campaign. Influencer marketing might sound like the latest fad in a social media-driven world. It is especially attractive to independent players in the creative industries due to... Read More »

Pokémon GO and Stranger Things: Building on Nostalgia

The summer of 2016 will be remembered for two cultural productions that used nostalgia to build their popularity: the Pokémon GO mobile app and Netflix’s Stranger Things science-fiction series. When used properly, nostalgia can become a powerful tool in any business model. A study conducted by the Journal of Consumer Research arrives at the conclusion... Read More »

Know Thy Audience: Marketing the Horror Film It Follows

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again when working on a movie that is really special, we are made aware that our initial assumptions about marketing and target audience are completely off, and data brings to light new opportunities. Last summer, we worked on the Facebook... Read More »

House of Cards: The TV series’ universe expands

For this week’s release of Season 4 of House of Cards on Netflix, the U.S. video-on-demand leader launched a big transmedia campaign. Decoding this communications initiative. “Transmedia” A slightly barbaric word whose definition is ... well, clear, according to Henry Jenkins, an eminent U.S. professor and one of the first transmedia storytelling theorists. According to... Read More »

Publishers Are Developers’ Best Marketing Friends

Encounter with three publishers during the Montréal International Game Summit. Learn how to grab their attention as well as the do’s and don’ts when it comes to marketing your Indie game. Meridian4, Ends in Four Games and Tilting Point shed light on the publisher’s role in the video game ecosystem. They provide tips to independent... Read More »

Outlast, the art of horror video games

In an interview, Red Barrels studio co-founder Philippe Morin shares his ideas for development and promotion of independent games and reveals a few hints about the eagerly awaited Outlast 2 sequel. Outlast is a game of horror and survival with a non-combat approach and a large part of the gameplay involves ways of escape. Red... Read More »