Tags "Millennials"

Webseries Emerge From the Shadows

Major industry players the likes of Vivendi are capitalizing on webseries by launching new platforms (Studio+ and Blackpills) that focus on a rising trend: watching videos on mobile. “Webseries have existed since at least 20 years but it is only now, and finally, that they have a future.” This statement was made by Joel Bassaget,... Read More »

Who Truly Are the Millennials? Anatomy of a Buzzword

Clichés on millennials abound. Here is a nuanced analysis of seven preconceived ideas about 18 to 34 year-olds that debunks several myths surrounding this generation. The Silent Generation, Baby Boomers, Generation X: we have always loved labelling and categorizing generations. Who are the most recent victims of this tendency? Youth born between 1980 and 1995... Read More »

Can eSports bring millennials back to TV?

With the pro-gaming sector posed to be worth $1.1 billion by 2019, eSports is an opportunity to reach a ‘lost’ audience, says beActive’s founder. ESports, or competitive professional video gaming, has surged in popularity in the past few years, inspired by images of Korean arenas packed with thousands of fans cheering on teenagers playing video... Read More »

Méta-Media’s trends report: talking to the #NoBullshit generation

In its most recent trends report, the France Télévisions blog examined the younger demographic—an “on-demand” generation that has turned to new and different media for high-quality information and entertainment. How can the media stay relevant and compelling? What are the key drivers for commitment and emotional connection? Is it really so difficult to produce and... Read More »

TV: The Mobility Centric Replaces the Couch Potato

Ericsson Consumer Lab makes a clear observation: television viewers want custom content that is available at any given time and through any given device. They are not turning their backs to television but refuse to accept the constraints of linear, standardized and rigid broadcasting models. Traditional broadcasters still have the opportunity to adapt, but it... Read More »

OTT’s impact on Canada’s video production ecosystem

Over-the-top (OTT) content providers are boosting the global video production market, including TV production and acquisition expenditures in Canada, according to data gathered by The Boston Consulting Group (BCG). The last few years have often been referred to as a golden age for television, a statement that is confirmed by BCG’s report titled The Future... Read More »

Conquering youth is no longer an option

On a yearly basis, PwC comes out with a report presenting the global entertainment and media outlook. This year, a key trend has emerged: youth are incontestably the driving forces behind growth in the media and entertainment sectors. PwC confirms what we already suspected, i.e., that conquering youth is no longer an option but rather... Read More »

Releasing the Keytrends 2016: Entering the Age of Experience

As the world continues to change, industry players are strategically venturing into digital technology with more experience under their belt. And with this experience comes the awareness that another experience, the User Experience, needs to lead content creation and distribution today. The User Experience is what’s driving the ever-growing connection and interdependence between content and... Read More »