Tags "Social Media"

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

How can chatbots be used to tell stories?

Virtual reality was the revolution that was expected to shake up 2016. But this year also saw the rising popularity of chatbots, computer programs designed to simulate conversation. Among several triggers was the announcement made by Facebook of its decision to open up its Messenger service to chatbot developers. That was last April, and six... Read More »

Shield Five: How Does One Design a Series for Instagram?

Can the popularity of social networks lead to a new way of imagining the concept of the webseries itself? For now, one must look toward Instagram and Shield Five, an episodic thriller specifically designed for the very small screen. Encounter with producer Anthony Wilcox and screenwriter Adam Dewar at the Série Séries Festival in Fontainebleau,... Read More »

Know Thy Audience: Marketing the Horror Film It Follows

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again when working on a movie that is really special, we are made aware that our initial assumptions about marketing and target audience are completely off, and data brings to light new opportunities. Last summer, we worked on the Facebook... Read More »

F8: Mark Zuckerberg presents his 10-year roadmap

On April 12 in San Francisco, Mark Zuckerberg played along the necessary exercise every leader of a major U.S. tech firm has to go through by giving the opening keynote at the F8 conference. Demonstrating the service’s global reach, his presentation was also broadcast live at 29 meetups  around the world, from Paris to Nairobi, and... Read More »

2012 TRENDS: Content curation in the hands of the user

The former CEO of Google, Eric Schmidt stunned everyone back in 2010 when he declared that we were creating more digital content every two days than all aggregated content created since the dawn of mankind. The overload of content is a typical characteristic of the digital space but the phenomenon of proliferation seems to be... Read More »