Tags "Trends"

Cracking TV Audience Trends

Here are tips and ideas on how TV content can reach wider audiences. They were shared by Sahar Baghery, head of global media research and content strategy for Eurodata TV Worldwide / Médiamétrie, and John Peek, director of Tape Consultancy, during the MIPTV conference titled One TV Year in the World: Cracking Audience Trends. Sahar... Read More »

Speed Watching: An Analysis of Accelerated Consumption

Speed watching is testimony to how media consumption has mutated in this era of overabundant content. It is difficult to know exactly how widespread this practice is, but it is a reminder of viewers’ increasing empowerment over what they watch. When VCRs hit the market a quarter-century ago, the way content was viewed changed forever,... Read More »

Who Truly Are the Millennials? Anatomy of a Buzzword

Clichés on millennials abound. Here is a nuanced analysis of seven preconceived ideas about 18 to 34 year-olds that debunks several myths surrounding this generation. The Silent Generation, Baby Boomers, Generation X: we have always loved labelling and categorizing generations. Who are the most recent victims of this tendency? Youth born between 1980 and 1995... Read More »

Can eSports bring millennials back to TV?

With the pro-gaming sector posed to be worth $1.1 billion by 2019, eSports is an opportunity to reach a ‘lost’ audience, says beActive’s founder. ESports, or competitive professional video gaming, has surged in popularity in the past few years, inspired by images of Korean arenas packed with thousands of fans cheering on teenagers playing video... Read More »

Méta-Media’s trends report: talking to the #NoBullshit generation

In its most recent trends report, the France Télévisions blog examined the younger demographic—an “on-demand” generation that has turned to new and different media for high-quality information and entertainment. How can the media stay relevant and compelling? What are the key drivers for commitment and emotional connection? Is it really so difficult to produce and... Read More »

TV: The Mobility Centric Replaces the Couch Potato

Ericsson Consumer Lab makes a clear observation: television viewers want custom content that is available at any given time and through any given device. They are not turning their backs to television but refuse to accept the constraints of linear, standardized and rigid broadcasting models. Traditional broadcasters still have the opportunity to adapt, but it... Read More »

How can chatbots be used to tell stories?

Virtual reality was the revolution that was expected to shake up 2016. But this year also saw the rising popularity of chatbots, computer programs designed to simulate conversation. Among several triggers was the announcement made by Facebook of its decision to open up its Messenger service to chatbot developers. That was last April, and six... Read More »

HTC: the Asian giant working to make VR ubiquitous

Alvin Wang Graylin, president of HTC China and of VRVCA (a $12 billion VR investment fund), explains why supporting indie developers is key to a thriving virtual reality industry. HTC, now one of the world’s leading electronics manufacturers, is 19 years old, the equivalent of a millennial. Peter Wou, who now heads the Future Development... Read More »

Surfing the Wave of the Fourth Industrial Revolution

This post summarizes the initiatives presented in Digital Transformation of Industries, a white paper released by the World Economic Forum. This is the second of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of Reference. It’s become commonplace to state that the media industry has... Read More »

Conquering youth is no longer an option

On a yearly basis, PwC comes out with a report presenting the global entertainment and media outlook. This year, a key trend has emerged: youth are incontestably the driving forces behind growth in the media and entertainment sectors. PwC confirms what we already suspected, i.e., that conquering youth is no longer an option but rather... Read More »