Tags "Tv"

Speed Watching: An Analysis of Accelerated Consumption

Speed watching is testimony to how media consumption has mutated in this era of overabundant content. It is difficult to know exactly how widespread this practice is, but it is a reminder of viewers’ increasing empowerment over what they watch. When VCRs hit the market a quarter-century ago, the way content was viewed changed forever,... Read More »

Optimizing Your Trailer for Social Media

A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss important opportunities to convey meaning for particular audience groups on specific platforms. We also find that... Read More »

TOD, fans, and partnerships: new growth opportunities in alternative distribution

In the shadow of giants like Netflix, Amazon Prime Video, and Hulu, new tools and services are being deployed to help independent directors and producers gain more control over the commercial destiny of their projects. They propose a new take on the ‘direct to fans’ approach. Through crowdfunding or viral campaigns, independent productions are now... Read More »

Can eSports bring millennials back to TV?

With the pro-gaming sector posed to be worth $1.1 billion by 2019, eSports is an opportunity to reach a ‘lost’ audience, says beActive’s founder. ESports, or competitive professional video gaming, has surged in popularity in the past few years, inspired by images of Korean arenas packed with thousands of fans cheering on teenagers playing video... Read More »

TV: The Mobility Centric Replaces the Couch Potato

Ericsson Consumer Lab makes a clear observation: television viewers want custom content that is available at any given time and through any given device. They are not turning their backs to television but refuse to accept the constraints of linear, standardized and rigid broadcasting models. Traditional broadcasters still have the opportunity to adapt, but it... Read More »

African TV series in a global context

African TV series are coming into their own thanks to productions that reflect an increasing focus on professional quality, export potential, and unique regional features. We analysed the evolving production model through the lens of two series: the French-language That’s Life, and the English‑language Meet the Adebanjos. That’s Life: educational transmedia First broadcast in 2015,... Read More »

Releasing the Keytrends 2016: Entering the Age of Experience

As the world continues to change, industry players are strategically venturing into digital technology with more experience under their belt. And with this experience comes the awareness that another experience, the User Experience, needs to lead content creation and distribution today. The User Experience is what’s driving the ever-growing connection and interdependence between content and... Read More »

You’ve Been Noticed… and Noticed: Illegal Downloading in Canada Just Got a Bit More Consequential

We’ve started seeing more and more information surface about the Notice and Notice regime – in which, following a complaint from the rights holders, Internet Service Providers and Search Engines will be required to forward notices of infringement to subscribers who are alleged to have downloaded copyrighted content. The law came into effect on January 1, 2015. Essentially, the... Read More »

2012 TRENDS: Content curation in the hands of the user

The former CEO of Google, Eric Schmidt stunned everyone back in 2010 when he declared that we were creating more digital content every two days than all aggregated content created since the dawn of mankind. The overload of content is a typical characteristic of the digital space but the phenomenon of proliferation seems to be... Read More »

Life of the rich and substantial

A little over a year ago, the CMF unveiled its new guidelines and introduced the concept of « rich and substantial », a new prerequisite for digital media components in the Convergent Stream that excited some... and puzzled many.  As the CMF is releasing its first annual report, we sat down with the CMF’s English... Read More »