Tags "Video"

The Industry of Virality (or what a raccoon video can teach us about the Internet)

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral content business. If someone told you there is a direct connection between accounting and the now famous airport raccoon video you probably would not be inclined to believe them. Yet... Read More »

Added-Value Services Offered by Crowdfunding Platforms

Major crowdfunding platforms, such as Kickstarter, Indiegogo and Ulule are now offering an array of complementary services to accompany creators during and after a campaign. The new loft-type offices occupied by the Ulule platform in Montréal house three different types of spaces: a space for the staff members of the company founded in France in... Read More »

Stardom, Diversity and Virality: The Rebirth of Science in the Media

Budget cuts and fake news have not yet taken the place of science. Better yet, today’s scientific content offers incredible opportunity to captivate audiences on new interactive platforms. A new era populated by celebrities (such as Neil deGrasse Tyson with his 7.3 million fans, Chris Hadfield and the Mythbusters duo), critical and commercial successes (The... Read More »

The All-Video Era on Social Networks

Video has taken over social networks and transformed how content is created. What impact has this social shift had on video and how to take advantage of it? Whether streamed on a live or deferred basis, whether lasting one hour or one minute, whether with or without audio, video is currently taking over all Internet... Read More »

The Full Spectrum of Possibilities

Montreal’s Spectrum Productions uses media skills training to prepare youth on the autism spectrum for the workforce. “I made a chocolate chip cheesecake,” said Peter, “and we had eaten the whole thing by 10:30 in the morning.” He grinned and said it was for Chris’ birthday, pointing at the recent birthday celebrator standing nearby. A... Read More »

It’s here! Our KeyTrends mid-year update report

The Canada Media Fund published last January the 2016 Trends report titled Entering the Age of Experience which dealt with an environment of content in which the industry’s actors are increasingly equipped and aware of the new avenues opened up by digital and are gaining in both experience and audacity. This experience—that one could compare... Read More »

MCN 101: Everything You’ve Always Wanted to Know About Multi-Channel Networks

How do MCNs work? On YouTube, multi-channel networks (or MCNs) are organizations set up to manage multiple video content creators, primarily YouTubers and YouTube channels. There’s a certain similarity to digital advertising display networks that represent websites and sell banner advertising. The difference resides in the fact that MCNs often participate and work with channels... Read More »