Tags "Videogame"

Can eSports bring millennials back to TV?

With the pro-gaming sector posed to be worth $1.1 billion by 2019, eSports is an opportunity to reach a ‘lost’ audience, says beActive’s founder. ESports, or competitive professional video gaming, has surged in popularity in the past few years, inspired by images of Korean arenas packed with thousands of fans cheering on teenagers playing video... Read More »

Videogames Are Bringing Toys Back to Life

As videogames become more and more mainstream and today represent the dominant form of play in all age groups, they are now circling back to teach a new trick to a former competitor: physical toy manufacturers. Physical toys are now the object of a renaissance in our digital world, as “connected toys” that interface with... Read More »