Tags "Vr"

White Buffalo, Fried Chicken and RFID Chips: How Series Are Marketed at SXSW

To make their mark among an overabundance of television content, series resort to experiential and immersive marketing as was demonstrated during the 2017 South by Southwest festival. Of all things seen, heard and experienced at SXSW, one remarkable trend seems to be a return to ‘actual reality’ whereas virtual reality, represented during the last four... Read More »

Battling ‘Fragmentation’ In Virtual Reality: How Secret Location’s Vusr Tool Is Empowering Creators

Toronto-based firm Secret Location is looking to change the rules of the game with Vusr, a tool that streamlines the distribution of virtual reality content to all current VR platforms. Vusr has already caught the attention of major content creators such as CBC/Radio-Canada and The New York Times. Virtual reality is an incredibly powerful tool... Read More »

South by SouthWest: No Future Without AI

Three technology trends dominated this year’s South by SouthWest festival: artificial intelligence (AI)—which is increasingly intrusive everywhere and still holds the potential of being a complete game changer—, new conversational interfaces (bots and voice) and, last but not least, altered realities (virtual and augmented) that continue to progress. The growth of (newly ubiquitous) artificial intelligence... Read More »

Is Virtual Reality Child’s Play?

Written by Marc Roberge, Florence Roche, and Judith Beauregard Virtual reality and 360 video open up new horizons for children’s content, especially when it comes to teaching. But what can be said about the potential risks of this new technology as far as young viewers are concerned? Virtual reality (VR) is increasingly accessible to children. McDonald... Read More »

The immersive power of binaural sound: an interview with Amaury La Burthe (Audiogaming)

What is binaural sound and how can you use it in your work? Amaury La Burthe, who specializes in audio tools for digital media, explains how this technology contributed to the success of the Notes on Blindness virtual reality experience. New narrative formats create a breeding ground for sound designers, and there are more and... Read More »

Minority Media, Montréal’s VR gaming pioneers

An interview with Montréal’s Minority Media, a Virtual Reality (VR) pioneer that created Time Machine VR, one of the first game designed exclusively for consumer VR devices. As you walk into Minority Media’s office in the trendy Mile-End neighbourhood of Montréal, you can’t help but feel you’ve landed in a special place, mixing cultures, both... Read More »

HTC: the Asian giant working to make VR ubiquitous

Alvin Wang Graylin, president of HTC China and of VRVCA (a $12 billion VR investment fund), explains why supporting indie developers is key to a thriving virtual reality industry. HTC, now one of the world’s leading electronics manufacturers, is 19 years old, the equivalent of a millennial. Peter Wou, who now heads the Future Development... Read More »

Podcasting is conquering transmedia and virtual reality

Podcasting is a soaring market that is no longer limited to radio. Both adaptable and responsive, it now rubs up against transmedia storytelling and some even go so far as to predict a surprising honeymoon with virtual reality. Released around the same time as the first mobile devices, the audio podcast represents an extraordinary vector... Read More »

It’s here! Our KeyTrends mid-year update report

The Canada Media Fund published last January the 2016 Trends report titled Entering the Age of Experience which dealt with an environment of content in which the industry’s actors are increasingly equipped and aware of the new avenues opened up by digital and are gaining in both experience and audacity. This experience—that one could compare... Read More »

Virtual Reality and Monetization Strategies

For the past two years, virtual reality (VR) providers and creators have been implementing tools and content to prompt consumers to purchase dedicated headsets and live new-format immersive experiences. Will the adoption of this technology be spurred by low prices or monetization strategies that are similar to those developed for traditional screen content? VR pioneers... Read More »