Tags "Vr"

The State of Virtual Reality in Canada

Here's an overview of the state of the virtual reality market (VR) in Canada in the spring of 2017, as presented by the Pulse on VR. While Canada has an opportunity to become a leader in VR, entrepreneurs should prepare themselves to tackle three key challenges: market maturity, talent and funding. Launched at the end... Read More »

Expert Advice on Creating Virtual Reality Projects

Virtual reality is still in its infancy and it’s not always an easy task to identify projects that have potential. At the F8 Conference in California, four experts discussed what are the best way to create content for this technology. How do you determine which projects are worthy of being carried out? “For us, what... Read More »

The Web Is Virtual Reality’s New Playground

Does the future of virtual reality depend on the web? Many see in this practice a way to popularize VR with the general public. The web and virtual reality (VR) could become increasingly intertwined in the coming years, according to giant Oculus. In a presentation given during the F8 Developer Conference in California, the Facebook... Read More »

White Buffalo, Fried Chicken and RFID Chips: How Series Are Marketed at SXSW

To make their mark among an overabundance of television content, series resort to experiential and immersive marketing as was demonstrated during the 2017 South by Southwest festival. Of all things seen, heard and experienced at SXSW, one remarkable trend seems to be a return to ‘actual reality’ whereas virtual reality, represented during the last four... Read More »

Battling ‘Fragmentation’ In Virtual Reality: How Secret Location’s Vusr Tool Is Empowering Creators

Toronto-based firm Secret Location is looking to change the rules of the game with Vusr, a tool that streamlines the distribution of virtual reality content to all current VR platforms. Vusr has already caught the attention of major content creators such as CBC/Radio-Canada and The New York Times. Virtual reality is an incredibly powerful tool... Read More »

South by SouthWest: No Future Without AI

Three technology trends dominated this year’s South by SouthWest festival: artificial intelligence (AI)—which is increasingly intrusive everywhere and still holds the potential of being a complete game changer—, new conversational interfaces (bots and voice) and, last but not least, altered realities (virtual and augmented) that continue to progress. The growth of (newly ubiquitous) artificial intelligence... Read More »

Is Virtual Reality Child’s Play?

Written by Marc Roberge, Florence Roche, and Judith Beauregard Virtual reality and 360 video open up new horizons for children’s content, especially when it comes to teaching. But what can be said about the potential risks of this new technology as far as young viewers are concerned? Virtual reality (VR) is increasingly accessible to children. McDonald... Read More »

The immersive power of binaural sound: an interview with Amaury La Burthe (Audiogaming)

What is binaural sound and how can you use it in your work? Amaury La Burthe, who specializes in audio tools for digital media, explains how this technology contributed to the success of the Notes on Blindness virtual reality experience. New narrative formats create a breeding ground for sound designers, and there are more and... Read More »

Minority Media, Montréal’s VR gaming pioneers

An interview with Montréal’s Minority Media, a Virtual Reality (VR) pioneer that created Time Machine VR, one of the first game designed exclusively for consumer VR devices. As you walk into Minority Media’s office in the trendy Mile-End neighbourhood of Montréal, you can’t help but feel you’ve landed in a special place, mixing cultures, both... Read More »

HTC: the Asian giant working to make VR ubiquitous

Alvin Wang Graylin, president of HTC China and of VRVCA (a $12 billion VR investment fund), explains why supporting indie developers is key to a thriving virtual reality industry. HTC, now one of the world’s leading electronics manufacturers, is 19 years old, the equivalent of a millennial. Peter Wou, who now heads the Future Development... Read More »