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#Facebook, #Twitter, #Instagram, #Youtube, #LinkedIn, #Hashtag… Mastering the art of the hashtag is certainly a must to develop an audience and gain its loyalty… In fact, it would be more appropriate to claim that it’s a good start given developing an audience now indisputably depends on much more complex strategies, such as a discoverability strategy. It has even become...
Up to now, the video game market has been to a large extent spared by the great wave of dematerialization that has disrupted all cultural and creative industries over the course of the past decades. Other than a vast movement of consolidation through mergers and acquisitions, the distribution model and the actors in place had not yet experienced their...
Font size, design as well as the amount of text displayed on the screen may have a major impact on how effectively subtitles work in a video game. Here are 12 golden rules to offer players the best possible experience as part of your next project. Although they are often added in haste during the production stage, subtitles play a...
During the presentation he made last January 24 at HEC Montréal, Éric Scherer, France Télévisions’s Director of Innovation and Future Media, advanced that public broadcasters would have no other choice but to adapt quickly to new technology and consumption realities or they would be at risk of disappearing. Among other things, they are called upon to rise to several...
Futur et médias balado E04 – Ubisoft et la révolution RV hors foyer
A new use case for virtual reality is gaining momentum: location-based virtual reality experiences. Could VR bring arcade rooms back? In this episode, Ubisoft’s Senior Vice President, Business Development, Technology and Strategic Alliances, Deborah Papiernik, discusses VR’s bright location-based future. Listen on: Ubisoft on location-based virtual reality experiences Much in the way that few—if any—owned arcade gaming hits like of Atari’s Pong...
Artificial intelligence and the arts are two notions that have been considered as incompatible for a long time now. However, AI’s recent breakthrough in the creative world sheds doubt on that. At a time when the question no longer seems to be ‘if’ but rather ‘when’, we need to ask ourselves the place that we can make—and wish to...
Photo by Aaron Rogosin, courtesy of SXSW.
Whoever seeks to determine the current state of technological innovation knows that the SXSW conference in Texas is the event to attend. Over the space of ten or so days, more than 400,000 delegates from a hundred or so countries rub elbows with some 2,100 speakers, without mentioning representatives from a plethora of Fortune 500 companies and start-ups seeking...
Is podcasting the audio industry’s new Eldorado? That’s the $230 million question that Spotify seems to have answered by acquiring podcast production studio Gimlet Media, in one of the most important transactions ever completed in this industry, and most recently the Parcast studio. The strategy adopted by streaming music’s green giant suggests happy days to come for sound content...
Whereas the last two editions of the South by Southwest (SXSW) Festival had seemed to have unfolded in a certain climate of anxiety due to the US political context or the control exerted by computers over our societies, this year’s edition was instead characterized by a certain level of openness and optimism with respect to technological upheavals. Given the sheer...
Futur et médias podcast - Distorsion
In 2017, friends Émile Gauthier and Sébastien Lévesque launched a podcast that explores their shared passion for the web’s weirdest mysteries. They had no idea that, a mere two years later, the show would have grown to the proportions that it did. Today, Distorsion is listened to throughout—and beyond—the French-speaking world and has built a cult following of internet...
A 3D printer creating the SXSW logo at the Austin conference. Photo by Cal Holman, courtesy of SXSW
Whoever seeks to determine the current state of technological innovation knows that the SXSW conference in Texas is the event to attend. Over the space of ten or so days, more than 400,000 delegates from a hundred or so countries rub elbows with some 2,100 speakers, without mentioning representatives from a plethora of Fortune 500 companies and start-ups seeking...
In 1993, when the consumer Internet* was still very much in its fledgling stage, the New Yorker magazine published a now famous cartoon, showing a dog in front of a computer monitor and keyboard, looking at another dog, with the caption: “On the Internet nobody knows you’re a dog.” The point was that on this new communications platform, anonymity...
Look out Toronto, Montreal and Vancouver. Edmonton is becoming an attractive market for those in the video game industry because of a new tax credit, reduced business costs due to the drop in oil prices, a good-sized talent pool and an industry leader already established in the city for more than 20 years. That’s what may entice video game...
In parallel to the launch of our Futur et médias podcast, we present to you our more recent and not-to-be-missed podcasting discoveries, this fully vibrant format that is taking up more and more place in Canadians’ consumption habits. Over the course of the past year, we have been well served in terms of podcasts. Both locally and globally, there has...
Futur et médias Episode TFO: Will Groupe Média TFO's blockchain lead to a chain reaction
Listen on: Can audiovisual production in Canada – with numerous independent creators, funders, broadcasters, unions, rights-holders and tax credits – be blockchained? A 2018 pilot project by Ontario-based francophone public media org Groupe Média TFO may hold some answers. In this episode, Vice President and Chief Operating Officer Eric Minoli, and Digital Products Manager Ulrich Dessouassi share the insights generated...