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Second-screen applications are the talk of the TV industry this season. Dozens of shows now have their own app for mobile devices or laptops, in Canada and other parts of the world as well. A number of Canadian digital content producers, such as LVL Studio, Version 10, Akufen and Mobovivo (to name just a few), have made developing these apps the focus of their business. In...
Pinterest, Tumblr and Instagram have today invaded our lives as giants Facebook and Twitter did before them. TV producers and broadcasters were right on the money when they decided to adopt these “new networks” which are more specific, more targeted and therefore sometimes more relevant. Given Agents of S.H.I.E.L.D., one of the most highly awaited series of the year,...
On August 6, 2013, US-based polling firm Nielsen announced the first study of its kind providing statistical evidence that Twitter has a certain level of influence on TV ratings. The study did not win unanimous support in the community, so we met with several stakeholders in the TV industry to get their opinion on the matter in this Trendscape blog...
Last August 6, US-based polling firm Nielsen announced a first study of its kind demonstrating—with figures to prove it—that Twitter has a certain level of influence on TV audience ratings. After a minute-by-minute analysis of 221 shows, the study arrived at the conclusion that close to half of them had been mentioned on Twitter and that a high number of...
“Traditional” broadcasters had it easy. All they had to do was produce TV shows (or have someone else do it for them), fit them into a daily 18- or 24-hour grid based on certain criteria, and promote them on their own network and other mass media they weren’t in direct competition with. Today’s broadcasters still have to perform these tasks,...
After posting a video demonstration on Reddit that received an overwhelming positive response from the online community, François Alain and Germain Couët made the decision to work on Castle Story full-time. Over a year and a half later, and following a hugely successful crowdfunding campaign on Kickstarter, the company boasts a team of six people (including the two founders). Project title: Castle Story Production/project...
Cinemacity is the latest smart phone application from the team at ARTE Web in a coproduction with transmedia studio Small Bang. An initiative of Michel Reilhac (Director of ARTE Cinéma at the time and now an independent transmedia author), Cinemacity allows users to take a unique stroll through one city’s cinematographic heritage—Paris in this instance—in a project developed using an innovative economic model. A MOVIE-BASED...
Last July 25, Google launched Chromecast in the United States. Chromecast is a hardware key that plugs into the television’s HDMI port and is used to project the content of mobile devices directly on a television screen. Technology observers welcomed the device very enthusiastically because of its highly affordable price ($35), its compatibility with all platforms and—last but not least—its fantastic ease of...
Some of you may have heard of T-commerce but do you understand how it really works? With tablets and mobiles (plus the rise of Smart TV’s) becoming a common household item, the action of buying what you watch on TV isn’t so far fetched. In this two-part interview, we talk with Isabelle Sullivan at Montreal’s LVL Studio on the methods,...
As part of the assessment of projects submitted to the experimental stream, the CMF calls upon highly renowned international experts. In the Digital Vision series, we present interviews with members of our past juries with the simple objective of letting ourselves be inspired by the talented minds that shape our industry. We extend our heartfelt thanks to all our jury members...
As part of the assessment of projects submitted to the experimental stream, the CMF calls upon highly renowned international experts. In the Digital Vision series, we present interviews with members of our past juries with the simple objective of letting ourselves be inspired by the talented minds that shape our industry. We extend our heartfelt thanks to all our jury members...
Although many crowdfunding-related best practices are applicable to all types of project, a one-size-fits-all approach is not always optimal. Below, we look at some crowdfunding best practices that address certain particularities of video games projects. Video games projects, even small, simple independent ones, often command larger production budgets than other types of creative project such as independent films. This means that video games...
Brian Roberts is the CEO of Comcast, the United States’ largest provider of pay-as-you-view television. As he said it, the television industry will evolve more over the course of the next five years than it did over the course of the last fifty years. However, today, one thing is certain: this evolution will not mark the end of cable or...
In line with its ongoing strategy of bringing innovation to television on a regular basis, France Télévisions and its New Writing team launched an unprecedented interactive experience in April 2013. Viewers were able to take part in a live investigation during the broadcast of an episode of the Les petits meurtres d’Agathe Christie (“Little Murders by Agatha Christie”) drama series as...
What is the essence of ideaBOOST As they present themselves, ideaBOOST is a business accelerator with a difference. It targets start-ups who want to launch projects that produce either digital content or technology for the entertainment industry. Applying projects can be early-stage, mid-stage or even late-stage. What sets ideaBOOST apart from the crowd of accelerators is that, on top of other selection criteria, projects...