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Organizers of the latest MIPTV event invited YouTube to present the new channels it has recently launched around the world. They took the opportunity to explain the group’s strategy when it comes to content creation. An overview of successful channels supported by YouTube “Our Original Online Content Screenings (presented by YouTube) are intended to show the television industry there’s a lot of creative and innovative energy going...
This campaign set a precedent for how independent games can finance their projects without engaging publishers. Type of production/project: Digital Media (game) Funding Target: $400,000 (USD) Funds Raised: $3.3 Million (USD) The company: Double Fine Based in San Francisco, and founded in 2000 by industry veteran Tim Shafer, Double Fine is an award-winning independent games development company with a strong track...
In 2011, Toronto-based Golden Nugget Productions was a relatively new company without an established reputation among major broadcasters. Crowdfunding proved to be a great way to fund a first project. Type of production/project: Documentary (Film/TV) Funding Target: $50,000 (USD) Funds Raised: $56,525 (USD) The company: Golden Nugget Productions It is difficult for new entrants to fund their documentaries using the conventional method of financing through...
Type of production/project: Digital Media hardware (Watch) Funding Target: $100,000 (USD) Funds Raised: $10,266,845 (USD) The Company: Pebble Technology Eric Migicovsky first came up with the idea for the Pebble Watch when he was still a student at the University of Waterloo. After graduating in 2009, he and a team developed the first iteration of the smart watch called InPulse, which was only compatible...
This campaign for a documentary film used a hybrid investment-donation-lending model. Type of production/project: Documentary Total Funds Raised: £730,000 The Company: Spanner Films Fanny Armstrong and UK-based Spanner films decided to crowdfund The Age of Stupid so that the film could remain completely independent and they could retain 100% of the creative decision-making on the film. It was important for Armstrong...
It’s safe to say that today’s audiovisual creators, filmmakers and producers have mastered the writing, image and sound components of their craft. Now they’re starting to harness the incredible potential of data as well. So where does code fit in with all of this? Has it become the new must-have skill for anyone wanting to become a digital storyteller?...
ARTE France and its associated producers continue to explore web documentary, participatory fiction, online magazine and many other transmedia creative formats. Among these, Type:Rider is an outstanding example – both in its subject matter and its auteurist vision of video game design. Type:Rider is a multiplatform game whose name evokes its basic plan, a mix of mechanical writing (“type” of the typewriter) with...
A look at three government-matched crowdfunding programs. Sweden Name of initiative: Crowdculture Type of initiative: Crowdfunding platform for cultural projects (television programs, videogames, digital/interactive productions) Developed by: Fabel Kommunikation Funding partners: The Foundation of Innovative Culture (part of the funding portfolio of the City of Stockholm) and Vinnova (Sweden’s innovation agency) Country: Sweden Launched: 2011, still in operation Source of funds: Several Swedish regional funds (9 out of a total...
Crowdfunding platforms vary widely in the way that they are structured. Here's an overview of these different platforms and the fee structures they use for their services. Last update: April 2018 Some crowdfunding platforms only offer one crowdfunding model (e.g. the Donation Model) while others may offer a choice of options among different models or offer a hybrid model that combines...
Ready to launch a crowdfunding campaign? Here are 10 tips to help you succeed. 1. Make sure your project is a good fit. A project needs to be compelling to garner the amount of support and attention required for a successful campaign. The most successful projects are ones that manage to capture an audience’s emotions and get people excited—whether it’s because...
Exactly how many screens are there in our new multi-screen environment? And which of these screens do advertisers and broadcasters need to focus on first? What changes do they need to make to their offerings to ensure success, and how do they go about measuring their impact and performance? In a recent speech before a group of broadcasting executives in Toronto, Fred...
 With more than 2 million mobile apps already on the market, “new” has lost a lot of its lustre. So how do you stand out when you’re just one among so many? Basically you have to gain the confidence of users and make sure they understand why your app is worthwhile. Here’s how: 1. Accept that instant success is unlikely Thousands of apps...
More games and apps than ever are entering the mobile market: One million+ just for Apple’s iOS and Google Play isn’t far behind with over 700,000. Great content is still central to a game’s success, but now being “discovered” is also a major challenge. Visibility counts, so developers who want to monetize their IP are looking at new ways to attract users –...
Last summer the people behind the hit French TV series Plus belle la vie (PBLV) didn’t waste any time diving into transmedia storytelling by developing an ambitious alternate-reality game (ARG) intended primarily for the show’s diehard fans. Plus belle la vie is the only daily drama series on French television to have known consistent success since it was first broadcast in 2004. The...
In 1926, radio manufacturer Radio Corporation of America (RCA) created the very first American radio network – the National Broadcasting Corporation (NBC) – because they figured people would buy more radios if they had interesting things to listen to. Thirteen years later, in 1939, RCA president David Sarnoff introduced the first television broadcast on the NBC network, describing the event as...

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