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The analysis initiated in this post continues on Netflix and the Halo Effect: Retention and conversion, the numbers that count, published on May 20, 2013. The widely anticipated Netflix original series “House of Cards” was finally released online February 1, 2013. The show, directed by David Fincher and starring Kevin Spacey and Robin Wright, will definitely entice viewers to indulge in...
Current generation game consoles – Sony’s PlayStation 3, Microsoft’s Xbox 360 and Nintendo Wii – have a lot more going for them than gaming. Their technology gives content creators new ways to reach untapped, as well as existing, audiences. The choices range from over-the-top services and second-screen possibilities to gesture and voice recognition. Over-the-Top (OTT) Challenges Traditional Delivery Today’s game platforms...
In 2011, Canadian spending on online advertising reached $2.593 billiion, a 16% increase over 2010, according to IAB Canada. At the same time, ad spending on all forms of television, including public and private traditional, pay TV and specialty channels, totalled $ 3,578 billion – a much more modest increase of 4.5% (source: Statistics Canada). The gap in spending between the...
The most recent market data and studies confirm that freemium (derived from free and premium) applications are doing well for iOS and Android retailers. Already in 2011 they accounted for 50% of revenues from the 200 most downloaded iOS apps and close to 65% of revenues from popular Android apps. Now a recent study by the analysis firm App Annie indicates that market growth for these...
Study summary of “Are the Kids All Right? Canadian families and television in the digital age”, conducted by the Université de Montréal Centre for Youth and Media Studies (CYMS) Despite an overabundance of available audiovisual content – and the proliferation of techno gadgets that give us access to it – television is still an important fixture in the lives of...
YouTube and Vimeo, launched in 2005 and 2004 respectively, started as ways for the general public to share videos. Today both services host thousands of hours of professional content as well. A number of significant new video platforms have also emerged thanks to the evolution of social networks, the availability of mobile devices for people to record spontaneous moments and...
On September 19, Vimeo launched a major first with an announcement that the web distribution platform would start helping its members make money with Tip Jar and Pay-to-View, two new marketing tools available to video creators and co-producers. This change could make a big difference to many Vimeo contributors, as well as to the platform itself, which remains firmly committed...
The Canadian Radio-television and Telecommunications Commission (CRTC) first looked at “video on demand” (VOD) when YouTube was still eight years in the future. That was 1997 and the closest things to smartphones were PDAs (personal digital assistants) like the Palm Pilot and Newton, Apple’s tablet precursor. The first Blackberry did not appear for another few years (and it was a pager!). As a CRTC announcement said...
When YouTube started rolling out its channel strategy and announced an initial $100 million investment to create original content for its platform last year, producer-partners were offered a production advance and an enhanced revenue sharing opportunity. After focusing on powerhouse Machinima, it’s time to put the spotlight on three other producers who have also figured out how to attract outside...
After Machinima, Maker Studios and other home-grown video web content producers, it was the turn of two other leading web brands – BalconyTv and AwesomenessTV – to lock in their first instalment of private funding a few days ago. Venture capital firms like Greycroft Partners, MK Capital, New World Ventures and Polaris Venture Partners are banking on these web-based producer brands, broadcasting content on YouTube channels, their own platforms and social media outlets, quickly becoming...
Maybe you’ve never heard of SkimLinks, but you’ve almost certainly seen their work. The London-based company’s content monetization tool turns keywords into affiliate links. A user who clicks on one is redirected to a merchant or a product website. Unlike services such as AdWords, SkimLinks does not “advertise” the link, says CEO and founder Alicia Navarro, meaning it could be viewed as “opt-in” advertising. Simple...
Soon after content creation initiatives by Netflix and Hulu, Amazon said in May 2012 that it too would produce and distribute original creations, in this case targeted exclusively for its Premium members. Unlike its competitors, though, it will select content by inviting scriptwriters (professional and amateur) to submit projects for comedy series and children’s content via a website. With the site expressly...
The Huffington Post is known for its socially-oriented news sites. Now, though, it is set to produce and broadcast video. HuffPost Live programming, announced in February 2012, has debuted on August 13. Features by journalists, bloggers and members of the written platform will be accompanied by live discussions and news-of-the-day commentary. Arianna Huffington says HuffPost Live (Monday to Friday...
Hulu announced in July 2012 its first sale of original content to a television network. The American company, known primarily for its television “catch-up viewing” service, has been pouring more resources into original programs. The initiative has already borne fruit. Broadcast rights for the movie review show Spoilers with Kevin Smith were acquired by Bell Media’s specialty station Space – even...
What you should know about Google as a cable operator, Hulu’s move to original programming, the Huffington Post’s web streaming, and Amazon as a content creator Debates about television’s future often highlight two very polarized views: The “death of television” versus numbers that show that  number of hours spent in front of the TV are still dominating although TV transmission modes are shifting to...

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