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After Machinima, Maker Studios and other home-grown video web content producers, it was the turn of two other leading web brands – BalconyTv and AwesomenessTV – to lock in their first instalment of private funding a few days ago. Venture capital firms like Greycroft Partners, MK Capital, New World Ventures and Polaris Venture Partners are banking on these web-based producer brands, broadcasting content on YouTube channels, their own platforms and social media outlets, quickly becoming...
Maybe you’ve never heard of SkimLinks, but you’ve almost certainly seen their work. The London-based company’s content monetization tool turns keywords into affiliate links. A user who clicks on one is redirected to a merchant or a product website. Unlike services such as AdWords, SkimLinks does not “advertise” the link, says CEO and founder Alicia Navarro, meaning it could be viewed as “opt-in” advertising. Simple...
Soon after content creation initiatives by Netflix and Hulu, Amazon said in May 2012 that it too would produce and distribute original creations, in this case targeted exclusively for its Premium members. Unlike its competitors, though, it will select content by inviting scriptwriters (professional and amateur) to submit projects for comedy series and children’s content via a website. With the site expressly...
The Huffington Post is known for its socially-oriented news sites. Now, though, it is set to produce and broadcast video. HuffPost Live programming, announced in February 2012, has debuted on August 13. Features by journalists, bloggers and members of the written platform will be accompanied by live discussions and news-of-the-day commentary. Arianna Huffington says HuffPost Live (Monday to Friday...
Hulu announced in July 2012 its first sale of original content to a television network. The American company, known primarily for its television “catch-up viewing” service, has been pouring more resources into original programs. The initiative has already borne fruit. Broadcast rights for the movie review show Spoilers with Kevin Smith were acquired by Bell Media’s specialty station Space – even...
What you should know about Google as a cable operator, Hulu’s move to original programming, the Huffington Post’s web streaming, and Amazon as a content creator Debates about television’s future often highlight two very polarized views: The “death of television” versus numbers that show that  number of hours spent in front of the TV are still dominating although TV transmission modes are shifting to...
(Read introduction: Coming up next, review of the 2012 media trends.) Unquestionably, over-the-top (OTT) services grabbed the attention of the Canadian broadcast industry in 2011.  The CRTC led (and continues to monitor the trend) a series of  consultations with the industry to examine the potential impact the arrival of players such as Netflix will have on Canadian content production. With OTT services not subject...
(Read introduction: Coming up next, review of the 2012 media trends.) The extraordinary success of the iPad has generated unexpected spinoffs for the market; not since the onset of the “tablet revolution” had one of the devices truly captured the public’s interest. Still, as of the second quarter of 2011, the use of tablets seemed confined to the affluent, with 45.9% of users...
(Read introduction: Coming up next, review of the 2012 media trends.) During the last quarter of 2011, competition in the new (and highly lucrative) mobile payment market intensified in North America, with Google launching its Google Wallet service in the U.S. in September, and VISA, Master Card and PayPal following close behind with a range of mobile transaction services. A recent study by...
(Read introduction: Coming up next, review of the 2012 media trends.) The avalanche of data available to companies who operate in the digital sector and the performance measurement of their projects will be a major issue in 2012.  All of the experts, whether their specialty is interactivity, mobility, social media, or online video, agree on one fundamental point: it is no...
(Read introduction: Coming up next, review of the 2012 media trends.) This Beatles favorite makes for the perfect title of the final chapter in our series 2011 Review >> 2012 Trends. The best summary of the current effervescence in the digital media sector (and the best stimulus for a discussion that goes beyond mere year-end predictions) can be found in a recent article by Erick...
(Read introduction: Coming up next, review of the 2012 media trends.) "The more consumers adopt new technologies, the more comfortable they become with accessing content on every available screen and expecting the experience to be seamless across devices and platforms. The companies that are best suited to meet these formidable consumer expectations are those that can deliver hardware, software, content and...
(Read introduction: Coming up next, review of the 2012 media trends.) Widespread availability of mobile and WiFi technologies and the confirmed enthusiasm of social users are paving the way to a new approach to delivering content “just in time” and marrying business models with brands “near you”: SoLoMo.  This emerging term (amalgam of SOcial+ LOcal (or location)+MObile)  will certainly be among...
Dennis Crowley once explained that he had the idea for Foursquare when walking over a chalk mushroom drawn on the pavement - as an avid gamer, he immediately thought: “Hey, I should get a reward for that!”. Almost three years and over 10 million users later, his initial inspiration has become a pervasive trend with a name: gamification. Despite taking...
Although not new, the concept of “transmedia storytelling” will be stepping out, becoming more than just a buzz word. The MIT renowned media scholar Henry Jenkins is considered by many as the “father” of “transmedia storytelling” as he was the first to coin the term in a 2003 publication. Since then, the word has been used extensively (although not always with...