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Produced by DV Group, Alice, The Virtual Reality Play is both a technical achievement in the world of VR storytelling and the layout of a possible economic model for ambitious of immersive works. With creative director Marie Jourdren and innovation director Antoine Cardon, we retrace the story of this inspiring experimental project. A few months ago, I had the pleasure of making...
Kids’ live action may not have enjoyed the explosive success of adult scripted series in recent years. But all that is changing now... By Julian Newby (MIP Trends) The pipeline of shows coming out of vertically integrated studios such as Nickelodeon and Disney attest to the growing international appeal of children’s live action programming. “One of the great strengths of live action...
Skyship Entertainment is based in Toronto and produces digital content for preschoolers. With more than 9 billion YouTube views and 9.9 million subscribers, the digital creator is demonstrating how to unlock great success by meeting the needs of a specific market and using data-based intel. “Follow something that’s true to you and that you’re going to enjoy because, especially...
Showcasing regional content, focusing on the user experience and fostering innovation: those are the main topics that Europe’s media industry debated during the Pictured Futures conference, held on the eve of the coming into force of the European General Data Protection Regulation (GDPR). Pictured Futures provided a venue to put into perspective all of the strengths that make Europe one of the world’s main media...
How can producers and creators successfully connect and cater to niche audiences around the world? You may have heard the business principle which states that 80% of the sales come from 20% of the clients. Economists refer to it as the Pareto Principle, or Power Law, but for most of us it’s the phenomenon that underlies the “Long Tail Theory,” popularized in...
Six hands-on tips on how to keep digital content alive for a long time. We are increasingly numerous to witness the disappearance of digital content. “Will our future historians look back, marvelling at the amount of anthropological data we were simultaneously creating and destroying?” ask the authors of the Future Today Institute’s 2018 trends report. As information and communication technologies constantly evolve—...
Photo: Wuxia the Fox, an augmented book & app Bringing together the real and the virtual can make a project more impactful, while also providing a new alternative to monetize digital projects. Creating in the digital world often means observing intangible things, where interfaces and screens are required to connect audiences with content that was especially designed for them. In fact, one...
Update: More or less one year after its creation, Kickstarter ended the Drip platform. However, Kickstarter gives it a second life through a collaboration with XOXO, Portland's independent art and technology festival. Read our article on the subject to learn more about the reworking of Kickstarter's strategy. If you were told that there is a model that enables you to...
The CMF white paper titled Adjust Your Thinking: The New Realities of Competing in a Global Media Market maps today’s global media landscape and implications for Canadian companies. Globalization—the flow of goods, ideas and people across international boundaries—is nothing new. It has existed for centuries, enabling the movement of everything from tea in cargo ships to cultural and social phenomena. What is new...
What makes Canada digitally unique according to comScore? Our love for desktops, tablets and entertainment apps… In its Global Digital Future in Focus 2018 report, comScore analyzed 13 digital markets, including Canada, by examining key audience and consumption indicators across desktop, smartphone and tablet devices. We learn that, compared to the US, the UK, France, Italy, Spain, Argentina, Brazil, Mexico, India, Indonesia and...
Creating TV formats for the global market has all the elements of a winning strategy. Format producers share ideas on how to make it in the TV-as-a-franchise world. Create once, sell many times. So goes the saying from the playbooks of entrepreneurs everywhere. And the same wisdom applies to television producers who work with formats. Whether they involve singing, selling, cooking,...
It’s now more important than ever to sell globally, establish international partnerships and explore new deal structures. Key players in Canada’s film and TV industry share their tips on how to stay buoyant in a changing sea. By now, everyone in the audiovisual industry knows that major change is afoot—from falling licence fees to competition from OTT providers like Netflix,...
Four months after it was announced that Netflix would be investing CDN$500 million in original productions in Canada over a 5-year period, Netflix’s now former VP of Content, Elizabeth Bradley, took the stage at Prime Time in Ottawa to talk about how producers can get their shows on the platform. It’s been 5 years since the commissioning of the first Netflix...
Do Canadians and Americans love the same TV genres? Despite many similarities, TV producers and distributors must devise custom-made strategies for each country, according to Parrot Analytics data. By Kayla Hegedus (MIP Blog) A common perception outside of Canada is that our country is very similar to the United States, differentiated only by our love of hockey and Tim Hortons. However, there are...
A socio-support campaign, influencers, audience targeting on Facebook and Twitter: here's an analysis of the role played by social media and digital platforms in developing an online community for Quebec’s horror feature film Ravenous (Les Affamés), nominated for five Canadian Screen Awards. Whereas Canadian horror films are renowned throughout the world since David Cronenberg produced his first works back in the...

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