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Anne-Marie Archambault

Anne-Marie Archambault

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Anne-Marie Archambault is the Strategy and Content Experience Director at Akufen. Versatile and centred on the user experience, she considers herself as the bridge between content and container, between strategy and emotion. She has worked as a freelancer for many years in television and digital, working in creative teams in experimental and interactive. Anne-Marie is fascinated by the process of creation, the clashing worlds and the ideas that come to life.
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According to Scavengers Studio, the stairway to heaven is built on rapid iterations

In 2007, Simon Darveau was a young designer at Ubisoft. When he realized the incredible potential of a game he was working on, he...

Learning at the Ocean School

In this era of global warming, the health of the planet’s oceans is a major international issue. And the situation is critical: the water...

East of the Rockies: Augmented Reality to Tell History

1944. Following the attack on Pearl Harbor, all Japanese living in Canada are considered as enemies of the state. Under the orders of Mackenzie...

SUPERSYMMETRY: Where Interactive Technology, Knitting and Quantum Physics Meet.

String Theory (noun): A cosmological theory based on the existence of cosmic strings. Supersymmetry (noun): Predicts a partner particle for each particle. It all...

Wuxia the Fox: A Successful Crowdfunding Campaign Despite a Rocky Beginning

Concerned about hyperconnectivity and its effect on children, SAGA WORLD’s Jonathan Bélisle decided to reinvent reading time by transporting the child to a magical world....

Screen Convergence in the Festival Circuit

The Consumer Electronics Show, NATPE, Sundance, South by SouthWest and Tribeca have one thing in common: they gather the best and the brightest of...

The Unboxing Generation

Thinking outside the box takes on a whole new meaning for YouTubers raking in millions of views – and millions of dollars – thanks...

State of the Union Address in the US: When the Web Makes Better TV...

This year, Barack Obama broke with tradition regarding the preparation of his annual State of the Union address, which the New York Times qualifies as a...

The art of casting in the era of digital storytelling

In the world of digital storytelling, the characters of scripts take on several incarnations, and are guided by several voices. Web, television, film and...

‘You really have to dive into it’: Canadian media and production...

Global storytelling platform Wattpad wanted to bring the millions of stories created in India to the world. Years of data told the Toronto-based company...