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Carlos Pacheco

Carlos Pacheco

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Carlos Pacheco is director of partnerships at Boat Rocker Studios in Toronto specializing in YouTube content, channel and engagement as well as branded content and partner strategies.
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A Video Creator’s Guide to Facebook vs. YouTube

Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s...

Branded content on YouTube – Why Honda Stage has stalled (and how to fix...

Last June, Honda launched with much fanfare a multi-million dollar content plan for YouTube. The company declared it was pulling back from its TV ad...

MCN 101: Everything You’ve Always Wanted to Know About Multi-Channel Networks

How do MCNs work? On YouTube, multi-channel networks (or MCNs) are organizations set up to manage multiple video content creators, primarily YouTubers and YouTube channels. There’s a...

Our Top 5 Most-Read Articles in 2018

2018 is coming to an end and, this year again, many of you have followed us! Some of the articles have really caught your...