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Danielle Desjardins

Danielle Desjardins

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Danielle Desjardins offers analysis, research and writing services for media and cultural enterprises through her company, La Fabrique de sens. Before that, she was director of planning for Radio-Canada, where she was responsible for strategic, corporate and regulatory matters for more than 20 years.
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Out to Conquer Canadian TV Viewers: Online Television Vs. Conventional Television

Canadians can now subscribe to 25 online television services, from Netflix to Sportsnet Now and everything in between. Brahm Eiley, president of The Convergence...

CRTC’s 2017 Communications Monitoring Report: the Steady Rise of Internet TV

For the first time this year, the CRTC’s Communications Monitoring Report presents data on revenues generated from Internet services. One thing is clear: the...

Illegal Downloading: What Role do Search Engines Play in Piracy?

The following data may surprise you: 35% of the traffic to piracy sites come from a search engine, in second place after direct traffic...

Is blockchain the next disruption?

Blockchain has become one of the biggest buzzwords in the IT world in 2016. While the technology is very promising, its applications are still...

Machines that Predict What You Want to See

This is the third of a series of three posts that further examine subjects covered in Discoverability: Toward a Common Frame of Reference. This third post...

The Attention Economy: Conquering Minds

This is the first of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of...

Financing Methods: Old Outdated Models

At the beginning of 2015, the Wall Street Journal threw a spanner in the works: “YouTube,” the headline read, “1 Billion Viewers, No Profit.” In 2009, Time...

To each their own content

Cristos Goodrow, YouTube’s director of engineering for search and discovery, said in July 2015: “We believe that for every human being on earth, there’s 100 hours...

New creators: when public interactions become financial interactions

YouTube was already a social phenomenon in its very first year thanks to an explosion of content, unprecedented viewing stats, and the viral take-off of certain...

ICT Giants Seeking Startups for Long-Term Relationship

Top players in the information and communications technology (ICT) and entertainment industries are putting a wealth of free (or next-to-free) resources and tools at...

The Internet: the world’s biggest video store

By 2019, according to forecasts published by U.S. computer networking giant Cisco Systems, video content will make up 80% of the world’s consumer Internet...

The new content acquisition paradigm

The audiovisual market has always had an international dimension. A case in point: MIPTV (Marché international des programmes de télévision) is a global content...

The fight against illegal downloading: “If you can’t beat them…

Illegal content downloading continues to deliver a serious blow to the television and digital media industry. A recent study commissioned by Arxan indicates that piracy was...

The CRTC’s Communications Monitoring Report 2014

The bill of health of a system in search of balance Last October 16, the CRTC unveiled the third and last part of its Communications Monitoring...

Let’s Talk Canadian TV with the Americans

Google and Netflix will be participating in the CRTC’s Let’s Talk TV: A Conversation with Canadians public hearing which begins on September 8. They will be...

Update or Die: How to Keep Your Digital Works Alive

Six hands-on tips on how to keep digital content alive for a long time. We are increasingly numerous to witness the disappearance of digital content....