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Danielle Desjardins

Danielle Desjardins

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Danielle Desjardins offers analysis, research and writing services for media and cultural enterprises through her company, La Fabrique de sens. Before that, she was director of planning for Radio-Canada, where she was responsible for strategic, corporate and regulatory matters for more than 20 years.
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Let’s Talk Canadian TV with the Americans

Google and Netflix will be participating in the CRTC’s Let’s Talk TV: A Conversation with Canadians public hearing which begins on September 8. They will be...

Let’s Talk TV: mapping the future of Canadian television with 80 questions

News programs, documentaries and Canadian programming are very important to the Canadians who chose to Talk TV with the CRTC last fall, while reality...

Plumbers Rule in the Kingdom of Pipes

The video content revolution has numerous facets that have been explored extensively on this blog: new distribution scenarios (TV Unbundling in Canada – Stakes...

Who are the Canadian Videonauts?

Three quarters of Canadians subscribe to a high-speed Internet service that gives them access to online video content. That means that 75% of Canadians can...

OTT, VOD, IPTV, DVR… The alphabet soup of new TV

The digital television revolution How do you consume television? That is one of the questions that the CRTC asks as part of a new public...

CRTC’s Communications Monitoring Report 2013 – New Television (Part 2 of 2)

Since its inception, television has been perpetually evolving. Today, the difference is that television is evolving at the same rhythm as technology. As DreamWorks Animation...

CRTC’s Communications Monitoring Report 2013 – The cord hasn’t been cut yet (Part 1...

“Broadcasting distributors now deliver telephone service. Phone companies deliver television service. The Internet delivers everything and mobile devices bring it all into your hand...

Attracting and Retaining Audiences in Times of Multiplatform

“Traditional” broadcasters had it easy. All they had to do was produce TV shows (or have someone else do it for them), fit them...

TV of Tomorrow: Distribution, Devices, Content and Advertising

Last July 25, Google launched Chromecast in the United States. Chromecast is a hardware key that plugs into the television’s HDMI port and is used to...

From Branded Content to Branded Channel

The “Advertising is dead. Long live branded content!” post addressed a topic that covers a number of discussion-worthy issues, especially considering that the relationship between...

Advertising is Dead. Long Live Branded Content!

Not too long ago, we were all working in a “audiovisual landscape.” But today, we’re evolving in a “media ecosystem.” And it’s a concept that’s...

The Netflix Effect in Canada

Authors Peter H. Miller and Randal Rudniski introduced the “Market Impact and Indicators of Over the Top Television in Canada: 2012” report they wrote for the CRTC...

Redefining Audience Measurement in the Multi-Screen Universe

Exactly how many screens are there in our new multi-screen environment? And which of these screens do advertisers and broadcasters need to focus on...

Connected TV: an Ecosystem in Need of Convergence

In 1926, radio manufacturer Radio Corporation of America (RCA) created the very first American radio network – the National Broadcasting Corporation (NBC) – because...

Big Data: The Future of Television?

In 2011, Canadian spending on online advertising reached $2.593 billiion, a 16% increase over 2010, according to IAB Canada. At the same time, ad spending...

Our Top 5 Most-Read Articles in 2018

2018 is coming to an end and, this year again, many of you have followed us! Some of the articles have really caught your...