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Danielle Desjardins

Danielle Desjardins

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Danielle Desjardins offers analysis, research and writing services for media and cultural enterprises through her company, La Fabrique de sens. Before that, she was director of planning for Radio-Canada, where she was responsible for strategic, corporate and regulatory matters for more than 20 years.
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Redefining Audience Measurement in the Multi-Screen Universe

Exactly how many screens are there in our new multi-screen environment? And which of these screens do advertisers and broadcasters need to focus on...

Connected TV: an Ecosystem in Need of Convergence

In 1926, radio manufacturer Radio Corporation of America (RCA) created the very first American radio network – the National Broadcasting Corporation (NBC) – because...

Big Data: The Future of Television?

In 2011, Canadian spending on online advertising reached $2.593 billiion, a 16% increase over 2010, according to IAB Canada. At the same time, ad spending...

Are the Kids All Right? Canadian Families and Television in the Digital Age

Study summary of “Are the Kids All Right? Canadian families and television in the digital age”, conducted by the Université de Montréal Centre for...

Podcast: Our 9 Favourites of the Moment

In parallel to the launch of our Futur et médias podcast, we present to you our more recent and not-to-be-missed podcasting discoveries, this fully...