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Fabien Loszach

Fabien Loszach

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Fabien Loszach holds a doctorate in sociology specialized in social imagery, art and pop culture. He works for the Brad agency as its director of interactive strategy and as a consultant in the media and digital fields. Furthermore, he contributes as a commentator to the digital culture show La sphère broadcast on Ici Radio-Canada Première. Each week, he discusses a current issue from a sociological perspective.
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Pokémon GO and Stranger Things: Building on Nostalgia

The summer of 2016 will be remembered for two cultural productions that used nostalgia to build their popularity: the Pokémon GO mobile app and Netflix’s Stranger Thingsscience-fiction...

Online Dialogue: The End of an Era?

Declining interaction between online users and brands, frustration as brands attempt to start online conversations, cutting out comment sections on news sites…it’s becoming clearer...

Facebook’s black hole or how the platform is invading our lives

There is something strange about Facebook in that the network has taken up so much place in our daily lives that we tend to...

Snapchat: How To Reach 200 Million Youth?

It’s sometimes difficult to reach the members of Generation Z (youth born between 1995 and today) as many have adopted a fully digital mode...

YouTube: An Unprofitable Giant?

YouTube is turning ten this year. Let’s look back on the rise of this giant who revolutionized the way we watch online videos. Even...

The Great Video Disruption

From YouTube to live video streaming apps, the video universe has radically evolved in the past decade. One after the other, entire sectors of our...

Vice, the Voice of a Generation

During the summer, Vice News achieved a grand slam by becoming the first media to infiltrate the ISIS militant terror group. But this coverage was not the...

Fall TV Premieres in the US: Online First

Over the course of the past 15 years, television series have earned their stripes thanks to the vision of ambitious producers and audacious networks...

NewFronts 2014 – A glimpse the best online video has to offer

In the world of American television, May marks the beginning of the Upfront season. An upfront is a meeting hosted by a major television...

Oculus Rift, or the Incredible Potential of Virtual Reality

Barely two years ago, a 19-year-old Californian, Palmer Luckey, was fine-tuning the first prototype for what was to be the Oculus Rift, a virtual...

Is 4K Technology Worthy of all the Buzz?

At the beginning of January, at the Consumer Electronic Show (CES), the audiovisual industry’s main players took colossal means to promote their new 4K...

The Beyoncé System or What the Diva Teaches Us on the State of Mass...

During the night of December 12 to 13, 2013, singer Beyoncé took the music industry by surprise by using the iTunes download platform to launch...

Canal+ Canada: The Trojan horse of a French giant?

In October, French and European media giant Canal+ Group announced its upcoming arrival in Canada’s French-language market. Almost all of the content produced by...

Star Citizen: The Power of Creating One’s Own Crowdfunding Platform

Star Citizen marks an important step in the history of crowdfunding, because it extends a campaign well beyond its initial objective and incorporates major...

Cable is Far from Dead; Smart Boxes to the Rescue!

Brian Roberts is the CEO of Comcast, the United States’ largest provider of pay-as-you-view television. As he said it, the television industry will evolve more...

The International Buyers’ Coalition: An Alternative to the Goliaths of Streaming

What are the best options for producers when it comes to selling and distributing a film or TV series? A consortium of documentary buyers...