Gruvi, Author at CMF Trends

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Gruvi is a technology-based media agency that helps film distributors and producers around the world reach and build audiences for their films. The company offers a suite of products and services including programmatic solutions dedicated to serving campaigns on various platforms for the entertainment industry. Gruvi also publishes a blog focusing on content discoverability and audience management in the digital environment.

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Optimizing Your Trailer for Social Media

Gruvi - March 10, 2017

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it...

Influencer Marketing for Creative Industries

Gruvi - November 24, 2016

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at...

How Screening Room Is Challenging the Way Hollywood Works

Gruvi - June 16, 2016

Sean Parker’s Screening Room project is creating real hullabaloo in Hollywood. The service offers the possibility of watching major releases at home on the day they...

Know Thy Audience: Marketing the Horror Film It Follows

Gruvi - May 3, 2016

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again when working on a movie that is really special,...