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Case Study: The Impact of Paid Social Media Campaigns for Indie Game Launches
This article is presented as part of an editorial partnership between CMF Trends and Gruvi. © All rights reserved.
Tracking game sales through online...
Optimizing Your Trailer for Social Media
This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World.
A trailer is a crucial creative tool when it...
Influencer Marketing for Creative Industries
How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at...
How Screening Room Is Challenging the Way Hollywood Works
Sean Parker’s Screening Room project is creating real hullabaloo in Hollywood. The service offers the possibility of watching major releases at home on the day they...
Know Thy Audience: Marketing the Horror Film It Follows
What happens when you learn mid-campaign that you’re targeting the wrong audience?
Every now and again when working on a movie that is really special,...