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Industry & Market Trends | Veille stratégique

Industry & Market Trends | Veille stratégique

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The Industry and Market Trends team, headed by Catalina Briceño, is composed of analysts Pierre Tanguay and Sabrina Dubé-Morneau, as well as editorial coordinator Gaëlle Engelberts. Twice a year, the team publishes a Trends Report that draws a portrait of the macro trends that are shaping today’s screen-based industries.
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Children’s Media Habits: An In-Depth Analysis

What are the favourite media contents and devices of toddlers, children and tweens? Global trends show that youth programming is one of the categories of content most...

Chatbot

Interactive experiences are popping up in instant messaging apps. This analysis is an extract from our 2018 Trends Report. What is it about? A bot is a...

Blockchain

A technology on the rise that is generating a lot of interest in the media sector. This analysis is an extract from our 2018 Trends Report. What...

Programmatic

Automated technology for selling, buying, and delivering ads hits prime time. This analysis is an extract from our 2018 Trends Report. What is it about? Programmatic refers to...

Ad Blocking

Advertisers seek the path of least resistance. This article is an extract from our 2018 Trends Report. What is it about? Ad blocking software modifies or removes display...

Splinternets

How online balkanization is creating a headache for digital content distribution. This analysis is an extract from our 2018 Trends Report. What is it about? Splinternet...

Binaural Listening

An essential technology for directing attention and enhancing immersion. This analysis is an extract from our 2018 Trends Report. What is it about? Binaural listening uses headphones to...

Podcasting

Online audio is thriving and it plays an increasingly important role in the audiovisual sector. This article is an extract from our 2018 Trends Report. What is...

Voice recognition and activation

Voice technology simplifies search and improves accessibility. This article is an extract from our 2018 Trends Report. What is it about? Devices that use voice for primary input...

Streamers

How managing data can make your channel grow. This article is an extract from our 2018 Trends Report. What is it about? Streamers are creators specializing in live...

Augmented Reality

Online giants hope to drive consumer adoption of augmented reality (AR) by giving tools to mobile developers. This article is an extract from our 2018 Trends...

Our three most-read articles in 2017

Happy New Year to all our readers! Many of you have followed us in 2017, we thank you! Some articles have really caught your attention...

Crowdfunding: Seven Benefits for Creators

Seven reasons why content creators and producers should give crowdfunding a try. 1. A raised profile A successful crowdfunding campaign for a compelling project can help...

Crowdfunding Models in Canada

There are four main crowdfunding models that can be used in Canada to raise funds for a project. Here’s an overview. Donation-based crowdfunding Donation-based crowdfunding is currently the...
Screenshot of Mages of Mystralia Game

Mages of Mystralia: Crowdfunding as a promotional tool

A late-stage crowdfunding campaign can be the ideal opportunity to create buzz around a game launch. It was a winning strategy for Montreal studio...

Update or Die: How to Keep Your Digital Works Alive

Six hands-on tips on how to keep digital content alive for a long time. We are increasingly numerous to witness the disappearance of digital content....