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Industry & Market Trends | Veille stratégique

Industry & Market Trends | Veille stratégique

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The Industry and Market Trends team is composed of Director Catherine Mathys, analysts Pierre Tanguay and Sabrina Dubé-Morneau, as well as editorial coordinator Laurianne Désormiers. Once a year, the team publishes a Trends Report that draws a portrait of the macro trends that are shaping today’s screen-based industries.
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Ad Blocking

Advertisers seek the path of least resistance. This article is an extract from our 2018 Trends Report. What is it about? Ad blocking software modifies or removes display...

Splinternets

How online balkanization is creating a headache for digital content distribution. This analysis is an extract from our 2018 Trends Report. What is it about? Splinternet...

Binaural Listening

An essential technology for directing attention and enhancing immersion. This analysis is an extract from our 2018 Trends Report. What is it about? Binaural listening uses headphones to...

Podcasting

Online audio is thriving and it plays an increasingly important role in the audiovisual sector. This article is an extract from our 2018 Trends Report. What is...

Voice recognition and activation

Voice technology simplifies search and improves accessibility. This article is an extract from our 2018 Trends Report. What is it about? Devices that use voice for primary input...

Streamers

How managing data can make your channel grow. This article is an extract from our 2018 Trends Report. What is it about? Streamers are creators specializing in live...

Augmented Reality

Online giants hope to drive consumer adoption of augmented reality (AR) by giving tools to mobile developers. This article is an extract from our 2018 Trends...

Our three most-read articles in 2017

Happy New Year to all our readers! Many of you have followed us in 2017, we thank you! Some articles have really caught your attention...

Crowdfunding: Seven Benefits for Creators

Seven reasons why content creators and producers should give crowdfunding a try. 1. A raised profile A successful crowdfunding campaign for a compelling project can help...

Crowdfunding Models in Canada

There are four main crowdfunding models that can be used in Canada to raise funds for a project. Here’s an overview. Donation-based crowdfunding Donation-based crowdfunding is currently the...
Screenshot of Mages of Mystralia Game

Mages of Mystralia: Crowdfunding as a promotional tool

A late-stage crowdfunding campaign can be the ideal opportunity to create buzz around a game launch. It was a winning strategy for Montreal studio...

Why Choose the Subscription Model of Crowdfunding?

This model offers many advantages, but it remains less popular amongst Canadian film/video/gaming creators than typical donation-based platforms. As we mentioned in our article Crowdfunding Models...

Crowdfunding and Income Taxes in Canada

What are the fiscal consequences of a crowdfunding campaign in Canada? In the absence of specific rules, here are a few answers that will...

Mercenary Kings: Crowdfunding as a Tool to Increase the Visibility of a Game

The greatest benefit of a crowdfunding campaign is not always financial in nature. This is what discovered Tribute Games when they launched a campaign for...

Equity Crowdfunding for Cultural Projects

Since 2015, Canadian companies wishing to call upon the general public to raise funds can do so through equity crowdfunding—whereby investors acquire a stake...

Podcast: Our 9 Favourites of the Moment

In parallel to the launch of our Futur et médias podcast, we present to you our more recent and not-to-be-missed podcasting discoveries, this fully...